The 5th China International Import Expo ended in Shanghai on November 10, and all kinds of new products and goods seamlessly connected with the "Double 11" shopping festival. During this period, many overseas Chinese businessmen have been on the move to actively layout the Chinese market, enter various major online platforms to expand sales channels, dig deep into opportunities in the live broadcast e-commerce sector, and carry out "online shopping with goods" in overseas duty-free stores... Chinese businessmen have demonstrated their skills and actively embraced the big market in China. As an exhibitor who has clocked in the Expo for five consecutive years, Lexiang China Shopping Festival, Chairman Pan Bangzhao of Australia Natural Biotechnology Co., Ltd., brought a highly active pure natural honey this year and launched it as a star product of "Double 11". "Before the" Double 11 "promotion, we sorted out and summarized the sales data of the past year, took stock of the existing inventory, estimated the sales of each platform channel this year, combined with the logistics and customs clearance time, prepared the goods in advance, and made full preparations." Pan Bangzhao said, "During the" Double 11 "period, the company's products were sold on JD, Tmall and other e-commerce platforms, attracting many old customers to buy back." Fu Bodi, a Belgian Chinese businessman and chairman of Golog Group, has just finished his trip to the Expo. "The company's chocolate products have been recognized by many purchasers and consumers, and have entered into mainstream online sales platforms such as JD, Taobao, Alibaba 1688, and Tiktok." Fu Bodi said, "In order to prepare for the World Expo and the Double 11, the company has been preparing goods since the first half of the year. In addition, we have established cooperation with Shentong, Shunfeng and other domestic logistics platforms to ensure smooth delivery." In Hainan, Yu Nan has made great achievements in the field of live broadcast e-commerce. In 2020, Yu Nan, who has been doing business in Southeast Asia for many years, returned to China from Singapore and set up Starfire Haoyue Culture Media Holding Group in Hainan, mainly engaged in live broadcast e-commerce, corporate brand incubation and agency operations. "During the" Double 11 "this year, the company's live e-commerce business volume increased by 400% over the usual period, and the sales of imported cosmetics in cooperation with cross-border e-commerce were particularly hot." Yu Nan said that the sales of some local life projects operated on behalf of others, such as consumer vouchers, room reservations, hotel afternoon tea and so on, were also considerable, and the inventory was basically sold for one month. Wang Kun, president of Taurus, Japan, has a new "play" method in the duty-free drugstore. "In addition to the traditional sales channel of supplying goods to domestic e-commerce platforms, during the" Double 11 "this year, we invited 20 or 30 online bloggers to the store to broadcast live, place orders online and carry out cross-border logistics, which has achieved good results." Wang Kun said that the successful test of the new sales model made them more confident in developing cross-border e-commerce business. Recently, Mao Yanwei, a Spanish Chinese businessman and the general manager of Atore Import and Export Trade Co., Ltd., has been particularly busy to embrace China's big market. After successively attending the 5th China International Wine Expo and the 11th China (Guizhou) International Wine Expo, he made many new friends and reached some cooperation intentions. "Our company mainly sells red wine, ham and other products from Spain. Near the end of the year, there will be" Double 11 "again. During this period, the order volume of agents around the country has increased, and new news is constantly coming from various WeChat groups." Mao Yanwei said with a smile. In 2015, Mao Yanwei returned to his hometown, Zhejiang Qingtian Investment