On November 15, the Ministry of Culture and Tourism issued a notice on further optimizing the prevention and control measures of the COVID-19, scientifically and accurately doing a good job in the prevention and control of the culture and tourism industry, proposing that cross provincial tourism business activities should no longer be linked with risk areas, and that measures such as "one size fits all" and "step by step" should be taken to address problems. What is the background of this notice? What is the significance for the cultural tourism market? The reporter interviewed insiders for interpretation. Implement the latest deployment of prevention and control work The joint prevention and control mechanism of the State Council announced 20 measures to further optimize epidemic prevention and control on November 11, requiring scientific and accurate prevention and control. The latest circular of the Ministry of Culture and Tourism was issued in the context of the implementation of the above deployment requirements. Twenty measures to further optimize the prevention and control work adjusted the risk area from "high, medium and low" to "high and low", proposed to minimize the number of management and control personnel. High risk areas are generally defined by units and buildings, carried out "landing inspection" for trans provincial floating personnel, and increased the requirements of "one size fits all" and "level by level" problem rectification. According to these requirements, the notice optimized the relevant prevention and control measures for trans provincial tourism: it was clear that trans provincial tourism business activities would no longer be linked with risk areas. This means that for counties (cities, districts, banners) with high-risk areas and districts (counties) directly under the Central Government, travel agencies and online tourism enterprises no longer need to suspend the operation of trans provincial team tourism business in and out of the areas. In addition, the notice also specified that cross provincial tourists should take cross provincial transportation vehicles with negative nucleic acid test certificates within 48 hours; Actively guide tourists to take the initiative to conduct nucleic acid testing, and promote the prevention and control pass forward; Compacting the responsibilities of cultural and tourism administrative departments at all levels and various industrial subjects, and strictly implementing the national unified prevention and control policies. Li Xinjian, a professor of the School of Tourism Science of Beijing International Studies University, said: "The Ministry of Culture and Tourism responded quickly to the spirit of the Central Government, implemented 20 measures to optimize the prevention and control of epidemic diseases, and issued a notice to further scientifically and accurately do a good job in the prevention and control of epidemic diseases in the cultural and tourism industries, which is of great significance for boosting the confidence of the tourism market and promoting the rapid development of the tourism industry." The notice issued on the evening of the 15th with rapid market response, Get the attention of cultural tourism market quickly. Ctrip data shows that after the notice was issued, the search volume of Ctrip's trans provincial travel products reached the peak since the National Day holiday, and the search volume of free travel products increased by more than twice the previous day; On the Feizhu platform, the search for products related to cross provincial tourism has increased, and the verification scale of "tourism hoarding" products sold on the "Double 11" has continued to expand. Up to now, the number of orders written off for travel has increased by 50% year-on-year. "Southern tourists have come to inquire about the relevant products of ice and snow tours in Northeast China, and everyone has responded positively to the new policy," a salesman from a travel agency in Beijing told reporters. The insiders generally believe that the issuance of the notice has a strong wind vane significance for the cultural and tourism market to coordinate the prevention, control and development of the epidemic. "In the past" Double 11 ", many consumers bought seasonal tourism commodities such as skiing in Northeast China and winter in Hainan in advance. This policy is helpful to further enhance the willingness of people to make appointments." Shu Chen, the director of the Flying Pig "Double 11" project, said that the relevant epidemic situation in the field of culture and tourism should be notified