According to the survey, more than 80% of the respondents bought Hanfu because they loved Chinese traditional culture - why did China-Chic become popular among youth friends? Nowadays, in parks and streets, young people can always be seen wearing traditional clothes, taking pictures or walking with determination. At the same time, the national style is becoming a cultural attitude and way of life for contemporary young people, and they are truly integrated into life. A new survey shows that in 2021, the market size of China's new Chinese clothing industry will be 10.1 billion yuan, up 6.4% year on year. Cultural attributes are the most important factor to attract consumers, and 85.5% of respondents choose to buy Chinese clothes because they like Chinese traditional culture. In recent years, national music, China-Chic clothing, national style variety shows... many China-Chic brands have gradually become people's favorite, and swept the young people's market like a whirlwind. According to the survey, more than 70% of China-Chic consumers are young people after the 1990s. More and more young people are beginning to revive traditional culture. In addition to clothing, national style and China-Chic rooted in traditional culture have become popular keywords for young people's cultural consumption. According to the data of a ticketing platform, the performances of Kunqu Peony Pavilion in the first three quarters of 2021 have doubled compared with the whole year of 2018; In the first half of 2021, the number of crosstalk shows will exceed 9000; It is even more difficult to get a ticket for the dance drama "The Journey of a Legendary Landscape Painting", which is used to perform the "Thousand Miles of Rivers and Mountains". The "Quyuan Zatan" created in the inheritance is not only the aesthetic appreciation of parents, but also the new favorite of young people. Under the trend of cultural and creative trends, the intangible cultural heritage culture, China-Chic and national style that young people like are entering the life of young people in the form of fashion culture. Ding Yu, a designer who returned to China to start his own business after studying fashion design in Italy, was deeply touched by this. In the past two years, more and more young people have come to their studios to consult, design and make cheongsam and Chinese clothing. "Young people and traditional culture are mutually reinforcing. On the one hand, traditional culture is loved and pursued by young people; on the other hand, young people are both recipients and creators. While boosting the revival of traditional culture, they give traditional culture more new flavor of the times." Ding Yu said. Why are intangible cultural heritage, China-Chic, Guofeng and other traditional cultures loved by young people? Experts said that the young people's love and pursuit of the national style culture trend is in fact a realistic manifestation of their cultural consciousness and cultural self-confidence. In the pursuit and popularity of this traditional culture, which is popular in the form of fashion and cultural creation, it reflects the self style and life attitude of young people and obtains a kind of identity and cultural identity. At the same time, in this trend, social hot spots and the spirit of the times have been integrated, and the young people have finally found a "spiritual fit". This generation of young people has grown up in the context of the rejuvenation of the Chinese nation and the rapid development of China's economy. They not only have a broad vision and a higher acceptance of new things, but also have the confidence to look at the world squarely and have a firmer cultural confidence. They do not blindly follow foreign brands. They are willing to accept local brands and take pride in them. They are willing to share their aesthetic preferences through social media. Cultural self-confidence refers to a country or a nation's full affirmation of its own cultural value and firm belief in its own cultural vitality. north