People's Financial Review: The "spillover effect" of the "Double 11" also deserves attention
2022-11-15
It is also the "Double 11" of the year. In recent days, some "hand chopping" families have shared the strategy of "pulling wool"; Some "last payers" become "receivers" in seconds, jokingly claiming that "the delivery speed can make sparks". Of course, there are also some roast that some businesses play promotion routines... They pay attention to the "Double 11". In addition to the "buy buy buy" carnival, it is also necessary to look at this "festival" that has infiltrated into public life from more perspectives, such as its public welfare background, scientific temperament and social significance. "I never thought I'd done so much good!" It is reported that recently, many netizens exposed their "hidden orders" on Taobao on social platforms. It turns out that for those goods marked with the label of "public welfare treasure", every transaction will be donated a few cents or a few cents to a public welfare project. And every purchase of such goods by consumers is equivalent to participation in public welfare. Although it is not much to donate a few cents for a deal, the cumulative amount is considerable. What is also striking is that you can log in to Taobao to search for the "Yellow Armrest Plan", and you can get the elderly friendly armrests and enjoy free on-site installation services if you need them. No small demand can be paid attention to and satisfied, making public welfare a habit. The strong goodwill released thereby brings consumers, businesses and donors a sense of full access. Recently, some platforms have launched the initiative of "more agricultural products" with the help of the "Double 11". To be specific, it is suggested that the direct seeding room on the platform help villages bring more agricultural products, so that more vegetables and fruits in the fields can be sold, and farmers' pockets can be a little bigger than usual. The live broadcast is of great potential and far-reaching significance. The comprehensive implementation of the rural revitalization strategy is no less profound, broad and difficult than the poverty alleviation. For this, the country should improve the policy system, and the whole society should also work together to make the field of hope more promising. In May this year, the General Office of the State Council issued a notice requiring that the employment of college graduates and other young people be given top priority. How to help them get on track as soon as possible? Since the launch of the "Double 11 College Students Practice Session", students from dozens of colleges and universities have enthusiastically participated. A college student elaborately made several short food videos and released them in the "Actual Combat Special Session". Soon, they were selected as the official "College Student Evaluation Officer" of the special session. At present, many brands have found cooperation with them. Some college students were lack of confidence, but their sales exceeded expectations after several live broadcasts, which gave them a new understanding of their ability to carry goods. No matter how to develop jobs through multiple channels, or how to support college students' independent entrepreneurship and flexible employment, it is a reflection of social responsibility and corporate image building. It is reported that on a platform, some online stores opened by college students have received traffic support from the platform for new college stores, and the number of visitors has increased significantly since the launch of the "Double 11". In addition, the green style and scientific and technological temperament of this year's "Double 11" are also hotly discussed. Whether it is to increase efforts to promote the recycling of express packaging, or to upgrade the supply chain with digital intelligence technology, the more intelligent the express logistics industry is, the more broad the development space will be. The express logistics industry plays an important role in serving production, improving people's livelihood and even national economic and social development. China is moving from a large logistics country to a powerful logistics country
Edit:sishi Responsible editor:xingyong
Source:http://www.people.com.cn/
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