In accordance with the relevant work deployment of the Central Propaganda Department in the field of cultural and entertainment governance, the General Administration of Market Supervision, together with the Central Cyberspace Office, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, the Banking and Insurance Regulatory Commission, the Securities Regulatory Commission, the State Film Administration and other seven departments, jointly issued the Guiding Opinions on Further Standardizing Star Advertising Spokesman Activities on the 31st, which will be implemented as of the date of promulgation. Standing on the height of promoting the comprehensive governance of the cultural and entertainment field, the guidance fully integrates the existing laws and regulations and policy documents, and comprehensively uses market competition, industry management, regulatory law enforcement, industry self-discipline, social supervision and other measures to build a governance system to regulate star advertising endorsement activities, providing new institutional support for maintaining a clear space in the field of star endorsement. (Liu Xinshe)