Wang Yue, a reader in Zhijiang City, Hubei Province, went to other places to travel some time ago and found that many netizens were recommending a fried string snack shop. Wang Yue came to the store with great expectation. The small store was full of waiting customers. After waiting for more than an hour, Wang Yue got the food. He found that, except for the high price and low quantity, the so-called "perfect in color, smell and taste" was originally created with thick sauce and thick dipping materials. "I felt tired after not eating a few mouthfuls, and the ingredients were not very fresh, so I was a little disappointed." Wang Yue said. Recently, a brand of "stay up late water" has become popular among young people. A whole piece of ginseng soaked in a bottle is particularly eye-catching. The commercial advertising claims that this drink can repair the fatigue caused by staying up late. Ms. Zhang bought a bottle, but she felt bad: "The taste is strange, it seems to be mixed. After drinking it, she has no feeling, and can't feel the effect of repairing fatigue." Some experts said that the so-called solutions to the sequela of staying up late and making up for physical weakness are more like propaganda scripts. In order to cater to consumers' curiosity, some businesses use "novelty" to attract attention and create sales, but there are often hidden dangers in food safety. Some netizens said that they found a product called "tobacco candy" on the e-commerce platform. The candy looks like cigarettes. "Some small stores around schools are also selling it, which is very popular with students. But this is to play a side game, which is easy to cause bad guidance to students.". The total number of colony burst out of preserved fruits with monthly sales exceeding 100000 exceeded the standard. The quality indicators of royal jelly recommended by several anchors with goods were found to be unqualified, and the light food touting health and wellness was found to have food additives used beyond the range and limit... Why did "Internet Red Food" frequently have food safety problems? A shopkeeper who runs an online food store said that the low unit price of food, high repurchase rate, and easy to promote impulse consumption are suitable for online sales mode. Some operators create momentum and drive traffic on the Internet in order to get a lot of attention in a short time and maximize benefits. "Some businesses are pursuing one-stop business without long-term business plans, so they don't pay attention to food safety issues. Some platforms also lack perfect feedback and regulatory mechanisms, leading to unhealthy businesses fishing in troubled waters." The shopkeeper said. In this regard, Liu Junhai, a professor at Renmin University of China's Law School, said that there needs to be a joint effort between regulators, platforms, businesses and consumers. "The regulatory authorities should strengthen supervision, refine the supervision responsibility of online food safety, urge the platform to strengthen self-discipline, unblock the reporting and complaint channels, increase the cost of violations, and comprehensively use big data, artificial intelligence, 'Internet plus' and other information technology means to enable food safety supervision. Businesses and platforms need to strengthen self-discipline consciousness, legal operation, legitimate operation, and healthy operation. Consumers should strengthen their ability to distinguish, and choose to have the same certificate All businesses should see the food labels clearly and avoid following the trend of purchase. " Huang Yuecheng, a reader in Qinzhou City, Guangxi Province, said that the problem of "online celebrity food" is not only the food itself, but also there are many cases where consumers find it difficult to protect their rights after buying the food. "The attitude of some e-commerce platforms in handling complaints is not positive enough, and the way to resolve disputes is relatively simple, which increases the difficulty of rights protection." Huang Yuecheng said that e-commerce platforms should fully safeguard the legitimate rights and interests of consumers“