The Fourteenth Five Year Plan for the Development of the Publishing Industry issued by the State Press and Publication Administration proposed to promote the publishing industry to go global at a high level. Promote the publishing industry to go global at a high level, and make the role of publishing in enhancing cultural soft power and cultural influence more obvious. At the 74th Frankfurt Book Fair held recently, The Short Nosed Family Journey, which Yunnan Publishing Group achieved copyright output, was selected into the project of "Reading China", a key book promoted by China Publishing. In recent years, Yunnan Publishing Group has strengthened the content construction, expanded the channel platform, promoted the construction of international communication capacity, promoted foreign cultural exchanges, and told a good Yunnan chapter in the "Chinese story". Strengthening the construction of publishing content and promoting cultural exchanges "going deep" Yunnan Publishing Group's "going global" part of publishing achievements shows that Yunnan Publishing Group has strengthened content production and innovated discourse expression in the multi media, multilingual and three-dimensional publishing product portfolio of paper books, electronic audio-visual products, online publications, etc., and gradually formed a "Lancang Mekong Cooperation" as the theme, supported by Chinese cultural themes Book publishing section featuring ethnic themes. In recent years, Yunnan Publishing Group has successfully exported more than 100 kinds of "going global" books, including the "Chinese Myanmar Dictionary" and "Hand painted Lancang Mekong", and 106 kinds of book copyrights to more than 10 countries and regions; Seven topics, including Collection of Yunnan National Folk Literature Ashima, Collection of Yunnan National Folk Literature Meige, Silk Road and Civilization - Exploration of the Southern Silk Road, were selected into the "Classic China International Publishing Project" and "Silk Road Calligraphy Project" funded projects. The Yunnan Publishing Group has strengthened cooperation with overseas publishing institutions to promote cultural exchanges "to be practical". Yunnan Publishing Group has promoted the construction of overseas key projects such as the "China South Asia Southeast Asia Book Publishing (Cultural Exchange) and Translation Center", and established 11 foreign cultural exchange platforms such as the China Myanmar Cultural Translation Center and the Chinese Homesickness Academy; Deeply carry out cultural exchange activities such as copyright trade, cultural exchange visits and translation, and establish cooperative relations with 32 overseas publishing institutions and 12 copyright agencies; We will establish an export distribution channel for publications, provide cultural products and educational services to Chinese language school students in South and Southeast Asia and other countries and regions through border exchange, border trade export, book donation and other forms, and make contributions to the dissemination of excellent traditional Chinese culture and the promotion of cultural exchanges between China and foreign countries. (Du Chaowei, Deputy Director of Yunnan Publishing Group Office) (Outlook New Times)