Let literary publishing continue to glow with vigorous vitality

2022-10-26

Zhao Ping, Director of the Contemporary Literature Editorial Office of the People's Literature Publishing House, introduced more excellent works to enhance the people's spiritual strength, and literary publishers also have a responsibility and responsibility. No matter how the real environment of the book market changes, and how the communication media changes dramatically, high-quality content is always fundamental. We should always adhere to the high-quality content publishing strategy, cultivate literary editors who have excellent professional quality and love publishing, build a learning team, and let high-quality literary creation and literary publishing continue to glow with vitality. The publishing chain of literary books is very long, especially in the middle and late stages of the publishing process, the editor is more like a comprehensive project leader, who should mobilize all links to strive for the common short and long-term goals. Editors should clearly position the content of books and simplify the complexity, focus on the intuitive transformation of each link, understand the target audience range, age group, active platform, consumption habits, etc. of literary books, accumulate experience in the promotion and sales practice again and again, find effective ways of connection, and develop and deal with them one by one. When we look at different literary works in different ways, we will have new exploration points and open a new world. As a literary editor, you should read and deposit, and at the same time, you should constantly clear yourself and look at the world around you with curious eyes. When editors' knowledge, life and experience reserves have a certain foundation, they will have a more accurate judgment on the quality of literary works. The People's Literature Publishing House is an important town of contemporary literature publishing. Depending on the brand advantages and existing resources accumulated by the older generation of editors, it may be possible to continue for a period of time, but in the long run, without the injection of new and original literature that is currently full of vitality, it will certainly become water without a source. Our senior editors have always been firm but never forget to seek new things. They have constantly explored lots of original works with vitality to form a fine tradition and achieve a virtuous circle. We have always maintained a clear sense of mission to explore new original literary works and promote the prosperity of contemporary Chinese literature. From the perspective of the richness, dynamics and social impact of contemporary literature, we should adhere to responding to the needs and challenges of the times, seek new aesthetic discoveries on the basis of traditional classics, and keep the long river of literature flowing in the new historical period. (Outlook New Times)

Edit:sishi    Responsible editor:xingyong

Source:https://epaper.gmw.cn/gmrb/html/

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