In recent years, outdoor sports have flourished in many parts of China. Aiming at the growing market demand, many enterprises have deeply promoted the supply side structural reform, constantly innovated products, and accelerated the growth of outdoor sports equipment industry. According to statistics, in the first half of this year, the sales of camping curtains, portable tables, chairs and beds, and ski equipment increased by 331.8%, 123.1% and 72.7% respectively. Why does the outdoor sports equipment industry become popular and what new opportunities will it bring to the market? The reporter conducted an interview. Both supply and demand are booming: the sales of products are booming, and the production is in short supply. Wang Runqiu, a citizen of Kunming, Yunnan, went camping once a week. Driving an SUV out of the downtown of Kunming and stopping at a camp in the suburb, Wang Runqiu put up a tent and set up tables and chairs. In front of him, there was a blue lake and a white sky. It was very pleasant. He said: "It cost more than 3000 yuan to purchase related equipment. Many friends bought it and enjoyed camping together." Turning to Beijing, more small outdoor sports are "out of the circle". The CBD Culture and Sports Plaza, located in Beijing International Trade Center, is full of frisbee activities from morning till night. "I teach at least five times a week," said the partner of a Frisbee club. Playing Frisbee is very popular with young people because of its large amount of sports and low antagonism. Ge Tan, a canoe instructor, became a rowing instructor. He often goes to the water bases in Wenyu River, Yanqi Lake and other places in Beijing: "Paddle boarding is a very comfortable sport. I have obtained a coach certificate. This year, more and more people are learning paddle boarding." Nowadays, outdoor sports are increasingly favored by people. According to statistics, there are 130 million outdoor sports enthusiasts in China, and a new consumer market is growing rapidly. "Folding chairs can be sold 40 a day, and small pullers are sold out of stock directly." At the Beijing Century Jinyuan Store of Pathfinder, the clerk told the reporter that many customers bought a whole set of folding chairs and small pullers as soon as they came, from the curtains and tents to tables, chairs and small pullers, and delivered several vehicles of goods every day. On the JD platform, in the first eight months of this year, the turnover of outdoor campers, tents and mats, paddle boards, and road bikes increased by 450%, 340%, 237%, and 155% year on year respectively. The busy production also confirms the hot demand. "In the first half of this year, the number of camping tent orders more than doubled over the whole year of last year, and the production schedule was extended from one month to more than four months. Some umbrella factories and fishing tackle factories also began to make tent skeletons," said Liu Haohai, head of the Technical Project Department of Toread Group. "The frisbees and gloves we produced sell very well. In the past three years, the company's annual average performance growth has reached 150%, and last year's sales reached 60 million yuan." said Xu Yingfeng, founder of Yikun Frisbee. While the sales volume is higher, there are more and more types and styles of outdoor sports equipment products. Frisbees with different designs and colors, tents with cartoon images, and costumes with unique shapes... Conform to the new needs of personalization and fashion, and new products from major businesses emerge frequently. When entering Kaileshi Beijing Heshenghui Store, the new equipment was placed in a prominent position. According to the shop assistant