The International Olympic Committee (IOC) released the Beijing Winter Olympic Games Marketing Report on the 20th. According to data from independent research institutions, a record 2.01 billion people watched the 2022 Beijing Winter Olympic Games through radio, television and digital platforms, an increase of 5% over the Pingchang Winter Olympic Games four years ago. According to the report, this event has become the Winter Olympics with the highest level of digital participation. At the same time, the interviewed athletes also greatly appreciated the Beijing Winter Olympic Games and were satisfied with the epidemic prevention measures taken. The report pointed out that the IOC's total revenue from 2017 to 2021 was US $7.6 billion, of which the media broadcasting rights accounted for 61%. An independent agency, on behalf of the International Olympic Committee, conducted a survey on the media coverage, audience and athletes of the Beijing Winter Olympic Games. The audience survey covered 28000 people from 16 countries and regions. Audiences around the world watched 713 billion minutes of Olympic reports through the channels of Olympic rights broadcasters, an increase of 18% over the Pingchang Winter Olympic Games. The total broadcast time of the authorized broadcasters on the digital platform reached a record 120670 hours. The number of independent users of the official Olympic website and mobile application platform during the Beijing Winter Olympics reached 68 million, more than twice that of the Pingchang Winter Olympics. The interaction volume of Olympic social media during the event also reached 3.2 billion. IOC President Bach said: "The Beijing Winter Olympic Games is the highest level of digital participation in history." In terms of Olympic global partners, from 2017 to 2021, the IOC's revenue in this field will increase by 128.8% over the previous cycle. In terms of franchising, the IOC particularly praised the licensed commodities related to the mascot "Bing Dwen Dwen", whose sales accounted for 69% of all licensed commodities. In this report, Bach thanked BOCOG, government departments and all Chinese partners and friends. "On behalf of the world's top winter athletes, I would like to say: Thank you, our Chinese friends." (Liu Xinshe)