The script "killed" into the parent-child market
2022-10-18
Those who sit or stand in front of Beihai White Pagoda, frowning and sighing are not necessarily those who carry a telephoto camera. They may be primary school players who are busy playing scripts to solve puzzles. The reporter of the Beijing Business Daily noticed that now screenplay killing is "breaking into" parks, museums or theme fairs, making the park or museum area a real scene for screenplay killing. In the process of solving puzzles, players can understand the traditional culture and site characteristics. Players can unknowingly walk around the corners. How can the traditional culture with the "old" label be perfectly combined with the screenplay killing representing "new"? 2019 is recognized by the market as the "first year" of script killing in China. From barbaric growth to capital entry and rapid expansion, and then to the access of relevant policies, the script killing industry has entered a mature stage in 2022. The growth of market scale has slowed down, and the script killing practitioners are looking for more transformation directions. The script killing, which focuses on the entertainment market for young people, is also speeding up the pace of parent-child and focusing on the integration of cultural elements. Can this "1+1" mode of combining education with entertainment bring a new way for the script killing market? "Pupil player" takes you to fly. "You should go to see this couplet first, and compare it with the props in your hand... Just use props A and C, and I'll give you so many tips..." Wang Cancan led two college students who asked him for help with some "Xiaoyao". After the script of Beihai Park passed the examination, the fifth grader told the Beijing Business Daily that it was no problem for him to draw a map of the park. In Beijing, when autumn and winter meet, outdoor activities are the most enjoyable. Walking in Beihai Park, you can find that there are not a few tourists like Wang Cancan who have no time to take photos and clock in and are busy comparing couplets and plaques to solve puzzles. According to the actual visit of the reporter of Beijing Business Daily, the project of Beihai Park is very different from the traditional script killing. There will be no specific DM (host) to promote the plot during the play, and players need to follow the mobile phone applet to guide. After getting the game props from the souvenir store near Yong'an Bridge, the staff guided the mobile phone applet, and then returned to the entrance of Tuancheng outside the south gate of the park through the park coupon. The script killing officially started. Follow the plot guidance of the applet to find clues, and walk around the historic sites of the park in the puzzle room. On site participants are mainly parents and children, but due to the large amount of words and difficult questions, it is very difficult to test the patience and observation ability of players. Most of the minor players can not walk the whole process independently, and many adult players also need to use "tips" to pass. Children should have fun. Parents should be "eager to learn". When camping, frisbees and paddle boards are gradually becoming new entertainment methods for young people, the fading script is looking for new ways of life, and the play scenes begin to move from online and the original indoor mode similar to meetings to outdoor. According to incomplete statistics by reporters of Beijing Business Daily, there are more than ten municipal parks, museums and other public places that have launched live action scripts just like Beihai Park in Beijing. Companies related to script killing also began to expand the user base of players to parent-child families. Now there are nearly 2000 script killing stores targeting children or parent-child families. Infiltrate more articles into the script
Edit:qihang Responsible editor:xinglan
Source:https://www.bbtnews.com.cn/
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