The 132nd Canton Fair is being held online, with more than 3 million "Made in China" products appearing in the "cloud". On the 17th, the reporter logged on the online platform of the Canton Fair and found that many of the exhibits were new products, becoming "sharp tools" for Chinese enterprises to explore overseas markets. There are more than 35000 exhibitors and more than 3.06 million pieces of exhibits in this Canton Fair. Among them, there are more than 130000 intelligent products, more than 500000 green low-carbon exhibits, and more than 260000 products with independent intellectual property rights. Dongguan, Guangdong Province, is known as the "world factory". The local government continues to promote industrial transformation and upgrading, and enhance the competitive advantage of export products. According to the statistics of Dongguan Municipal Bureau of Commerce, 208 enterprises in Dongguan have appeared in this online Canton Fair, more than 20 more than the previous one. Compared with the previous sessions, the exhibitors in Dongguan are more fully prepared. Many enterprises exhibit new products and actively expand the domestic and foreign markets. Dongguan Oufeiya Leather Co., Ltd. is a frequent visitor of the Canton Fair. The person in charge of the company said that at the current Canton Fair, the company showed about 60 types of computer bags, backpacks and handbags on the online platform, of which more than 40% were new products. According to statistics, 748 enterprises participated in the Shanghai Trading Group at the Canton Fair. Among them, 15 Shanghai enterprises have declared 45 highlights, which are characterized by new functions, new processes, new materials and new technologies. China First Pencil Co., Ltd., a time-honored brand in Shanghai, has an annual output of more than 1.5 billion pencils, and its "China Brand", "Great Wall Brand" and other brand products sell well at home and abroad. In order to cope with the increasingly fierce market competition, since 2019, the company has developed a series of innovative and derivative products based on the original products, and constantly enriched the product categories and functions. At this Canton Fair, the company exhibited its newly developed hand-painted marker pen. According to the person in charge of the company's foreign trade department, the company has successively reached strategic cooperation with Haha Xiandong Satellite TV on IP licensing, such as "Haha Children" and "Painting God Leisure", and reached strategic cooperation with Jiazuo, Qichuang Society and other design teams on the development of "Concave and Concave World" animation series products, improving the brand's added value and attracting more young consumers. In recent years, more and more domestic and foreign consumers pay more attention to food safety. In this regard, Zhujiang Bridge Biotechnology Co., Ltd. mainly focuses on organic soy sauce, low salt soy sauce, gluten free soy sauce and other health innovative products at this Canton Fair. The company also launched a special product connection exhibition activity for special cuisine and food processing products. From October 15 to 18, the online platform of the Canton Fair carried out 200 new product debut and debut activities around seven themes, including electronic appliances, building materials and home decoration, and industrial manufacturing, to help global merchants effectively perceive the new charm of "Made in China". (Liu Xinshe)