The excellent traditional Chinese culture is the wisdom crystallization and essence of Chinese civilization. Together with revolutionary culture and advanced socialist culture, it has constructed the basic content of socialist culture with Chinese characteristics, providing strong spiritual support for inspiring the whole Party and the people of all ethnic groups to march forward courageously. For colleges and universities, to explore, excavate and carry forward the educational value of the excellent traditional Chinese culture, promote the creative transformation and innovative development of the excellent traditional Chinese culture, so as to condense a strong spiritual force to realize the Chinese Dream among the young generation, is both a responsibility and an advantage, and is both a duty and a pleasure. In the specific practice process, we can focus on several dimensions: first, we should pay attention to the interpretation of the times value of the excellent traditional Chinese culture. The excellent traditional Chinese culture contains the spiritual pursuit, spiritual gene and spiritual logo of the Chinese nation, and is the basis for the condensation and distillation of revolutionary culture and advanced socialist culture. In addition to continuing to promote the creative transformation and innovative development of China's excellent traditional culture at the academic research level, colleges and universities should also explain and promote the era value of China's excellent traditional culture through education and teaching innovation. On the one hand, this requires us to fully explore the expression methods that conform to the situation of the times. For example, for the 2022 Beijing Winter Olympic Games, Shanghai Jiaotong University has strengthened interdisciplinary efforts to promote the global communication service of the Winter Olympic Games, created a "Winter Olympic Story" portal, introduced the Beijing Winter Olympic Games to the world in 28 languages, and accurately pushed the event information, cultural services and other Winter Olympic features to users. While promoting Chinese culture and helping the Beijing Winter Olympic Games, it has found an appropriate time and space scene to educate people with excellent traditional culture. On the other hand, we should constantly explore and grasp the practical theme of the times. For example, the museum of Shanghai Jiao Tong University, the Dunhuang Research Institute and the China Dunhuang Grottoes Protection and Research Foundation jointly launched the "Dunhuang Cultural Watcher" program, which achieved the precise matching between the needs of Mogao Grottoes and the ability of university cultural volunteers through professional training, promoted the protection, dissemination and innovation of cultural heritage, and made unique expansion in the path and form of "two innovation". It can be seen that only by constantly absorbing the core values and ideological essence of traditional culture, and exploring the expression methods that conform to the situation of the times, can it form a living water that is mutually connected with revolutionary culture and advanced socialist culture, jointly nourish higher education, and release the educational value of excellent traditional Chinese culture. Secondly, we should fully tap the educational resources in the excellent traditional Chinese culture. Do not forget the original to open up the future, and be good at inheritance to better innovate. The excellent traditional Chinese culture contains rich educational resources, is the spiritual wealth created by the Chinese nation, and plays the role of educating people with culture. To explore this role, colleges and universities are duty bound and have irreplaceable advantages. On the one hand, by taking frontier discipline technology as an important method to tap educational resources, it provides a solid analytical basis for exploring the origin of Chinese civilization and lays a foundation for expanding the cognition of the history of Chinese civilization. For example, in recent years, Peking University has comprehensively implemented the project of inheriting and developing excellent traditional Chinese culture, adhering to the mission of "elucidating the old state to supplement the new destiny", and comprehensively promoted the construction of emerging disciplines such as architectural archaeology, specialized archaeology, and museology. Among them, the School of Archaeology, Culture and Museum of Peking University and the Archaeological Research of Cultural Relics in Sichuan Province