We are happy to see the "fire" that can not be controlled in the "11th" consumption
2022-10-10
According to the data center of the Ministry of Culture and Tourism, 422 million domestic tourists will travel during the seven day National Day holiday in 2022, a year-on-year decrease of 18.2%, which will recover to 60.7% in the same period of 2019 on a comparable basis. The domestic tourism revenue reached 287.21 billion yuan, a year-on-year decrease of 26.2%, and recovered to 44.2% in the same period of 2019. Influenced by the multiple outbreaks of the new round of epidemic, the consumption enthusiasm of the National Day holiday was restrained. Despite this, the major tourist cities and tourist attractions are still crowded, and it seems that the holiday economy is still unbearable. This contains the following information: First, the epidemic has had a prominent impact on the holiday economy; Second, although China's huge market capacity and consumption enthusiasm have been suppressed, they are still full of vitality and vision; Third, this year's "National Day" holiday consumption has new features and highlights. The "National Day" holiday was originally a peak consumption season. Together with the subsequent "Double 11" online shopping activities, it became a dual core driving force for "offline" and "online" to promote consumption, and also brought momentum to stabilize the economy. However, on the National Day this year, both the number of tourists and the domestic tourism income decreased year on year. The impact of the three-year epidemic on the National Day holiday economy is still influential. From the perspective of the consumer market or the entire service industry, the consumption momentum suppressed by the epidemic may have declined to some extent, but the overall momentum is still there. Even if it does not bring retaliatory growth, it will also form a certain rebound. The scene of overcrowding in major tourist cities and scenic spots during the National Day holiday this year can be said to be a long time away - or it can be said to be an uncontrollable "fire". If it were not for the impact of the epidemic, the economic data of the "Eleventh Five Year Plan" would be better. This further shows that China's huge market capacity is still there, and the consumption vitality of 1.4 billion people is still there, so the foundation for consumer stability is still solid. It is worth mentioning that this year's "National Day" holiday has brought new features and highlights to the consumer market. On the one hand, the celebration of the 20th National Congress brought new experience to the economy during this National Day holiday. From Beijing to Shanghai and then to the old revolutionary base areas, red tourism activities are highly praised by tourists. Beijing Exhibition Hall held the theme achievement exhibition of "Striving for a New Era", and Shanghai History Museum held the "Source of the Cradle of Light Spirit -- Shanghai Red Cultural Relics and Historical Materials Exhibition for the Twentieth National Congress". Hubei, Fujian, Sichuan, Chongqing and other places have also held various cultural and tourism activities with local characteristics that combine the "Welcome to the Twentieth National Congress" and red tourism. On the other hand, distinctive tourism consumption activities are launched in various regions. While accurately preventing and controlling the epidemic situation, we should give full play to the market regulation role led by the government and make a big holiday economic cake with a target. For example, 13940 cultural centers at all levels nationwide organized activities, with 59.2748 million participants. A total of 10801 A-level scenic spots were open normally, accounting for 75% of the total number of A-level scenic spots. In addition, the Ministry of Culture and Tourism, together with relevant departments, released 12 excellent sports tourism routes during the National Day holiday, and 128 excellent national rural tourism routes for the "Happy New Year". Five national cultural and tourism consumption demonstration cities and pilot cities held about 9100 cultural and tourism consumption promotion activities and distributed 283 million yuan of culture and tourism
Edit:qihang Responsible editor:xinglan
Source:http://epaper.ynet.com/html/2022-10/10/content_406111.htm?div=-1
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com