From September 30, the Administrative Provisions on Internet Pop up Information Push Service came into force. The reporter of Beijing Youth Daily found that previously, the tool software on PC and mobile phones was the hardest hit area for pop-up ads "dominating the screen". These ads mostly pointed to web games and small program games, as well as pornography and gambling transactions. Behind the pop-up ads, an industry chain has already been formed, and pop-up ads can be sent at a minimum of 1 cent. However, after the release of the new regulations, pop-up ads on multiple computers and mobile phones have changed from "dominating the screen" to "closing, skipping or no longer displaying". Users can close them with one click. According to the analysis, after the pop-up ads are standardized, the user experience is improved, which is helpful for the long-term healthy development of the pop-up advertising industry. Users have the right to know and consent, and have a complaint channel. The new regulations protect the rights and interests of users. Criticized: The reporter of Beiqing Daily learned that some tool software was the hardest hit area of pop-up ads. These software lured users to download under the banner of "free", but most of them used pop-up ads for marketing. In particular, these ads are difficult to close, some are very hidden, and the color is consistent with the page; Some "close button" is just a figment, but it will open the advertising page after clicking; Others simply do not have a close option. A lawyer said, "The Internet pop-up infringes consumers' right to independent choice, right to know and right to information security." Internet pop-up ads, as a special form of mandatory online advertising, force users to browse, click, and close pop-up ads. In essence, it is a manifestation of infringing on online consumers' independent choice of goods or services, and infringes on online consumers' independent choice. Previously, the Consumer Protection Commission of Jiangsu Province experienced 30 commonly used software, and 11 software such as Xunlei, Bird Wallpaper, Storm Video and Tencent Video had Internet pop-up problems, accounting for 37% of the total survey. Among them, 360 Secure Browser, Storm Video, and the software checked by default when downloading, Kuwo Music pop up frequently, and 360 Secure Browser pops up advertisements 9 times within 15 minutes. Among the applications downloaded from different channels, Storm Video, 360 Security Browser, 360 Security Guard, and Bird Wallpaper have illegal pop-up content. For example, when installing Storm AV, the pop-up content carried by the software is checked by default, which has the problem of spreading pornographic and vulgar information. Among the applications downloaded from different channels, 2345 Kantuwang, Tencent Video, iQiyi and Master Lu can't "close" the pop-up window with one click, and there is no function button to close. 2345 10 softwares, such as King of Pictures, Thunderbolt, and Bird Wallpaper, cannot set the pop-up cycle or will never pop up. In addition, the experience personnel also found that there were embedded advertisements in 7 applications. Low cost: Internet pop-up ads can cost at least one cent. According to the investigation of reporters from Beijing Youth Daily, "Internet pop-up ads" have become an industry chain. Many companies specialize in this kind of business, from the design of pop-up windows to the launch of pop-up windows, from the computer end to the mobile phone end, there are special people involved. A seller told the reporter of Beiqing Daily that the price of pop ups was as low as one cent, and they could