Invest in innovative communication methods and other links to inject digital power into rural areas

2022-09-29

A live broadcast room was set up in the field, and local specialties became popular; Use the Internet of Things system to make the field management more "smart"; Through the digital logistics platform, we can solve the "jam point" of agricultural product transportation... Mobile phones become "new farm tools", and live delivery of goods becomes "new farm work", which is a new landscape in rural revitalization. Experts believe that to strengthen the construction of digital villages, it is also necessary to solve the problems of infrastructure, agricultural machinery and equipment, information systems, data resources and other difficulties in connectivity, so as to help promote the digital transformation of rural production, lifestyle and governance. Recently, the e-commerce anchor "Territory Alim" has attracted the attention of many netizens, and his live clips have been widely disseminated and re created on various short video platforms. In the picture, "Xinjiang Alimu" or keeps bees on the grassland, and is occasionally stung by bees; Or herd sheep in the Gobi and play with the top horn of goats; Or in the Populus euphratica forest oasis, introduce the Xinjiang scenery and many advantages of Xinjiang's agricultural products to the audience. "Xinjiang Alimu" said in the short video platform: "I hope more people can also do live broadcast in the countryside." At present, "Territory Alim" has nearly 3.5 million fans on a short video platform, and his income has increased significantly through live delivery. Nowadays, digital technology has been widely used in rural revitalization, and has become a good helper for farmers to increase income and become rich. It is reported that the topic of digital village has risen significantly at home and abroad. As a new media, short video has become an important way for rural residents to receive information, promoting the revitalization of rural industries and the modernization of rural governance. Experts believe that to promote the construction of digital countryside, efforts should still be made in many aspects, such as innovating communication methods and creating characteristic IP. The 50th Statistical Report on the Development of China's Internet recently released by the China Internet Network Information Center shows that the construction of Internet infrastructure in rural areas has been comprehensively strengthened. China's existing administrative villages have achieved "broadband access to all villages", and the Internet penetration rate in rural areas has reached 58.8%. Gao Xinmin, a member of the National Informatization Expert Advisory Committee, believes that China's rural Internet infrastructure construction has been fully covered, digital technology has been widely used in rural production, and rural e-commerce has developed rapidly, providing favorable conditions for improving the scale of rural Internet users, bridging the digital divide, and speeding up rural revitalization. Let more experts on data and information connectivity believe that vigorously promoting the construction of digital villages and enabling rural revitalization with digital technology will help give full play to the driving role of informatization in rural revitalization and improve the level of agricultural and rural modernization. Recently, four departments, including the National Cyberspace Office, the Ministry of Agriculture and Rural Affairs, the Ministry of Industry and Information Technology, and the State Administration of Market Supervision, issued the Guidelines for the Construction of Digital Rural Standard System (hereinafter referred to as the Guidelines). It is reported that this Guide is formulated to implement the Opinions of the CPC Central Committee and the State Council on Doing a Good Job in Promoting the Key Work of Rural Revitalization in an All round Way by 2022, the Outline of National Standardization Development, and the Outline of Digital Rural Development Strategy, strengthen the standardization construction of digital villages, and guide the standardization work of digital villages at present and in the future. The Guide clarifies the goal of the construction of the digital village standard system: by 2025, the digital village standard system will be preliminarily established

Edit:Li Jialang    Responsible editor:Mu Mu

Source:xinhuanet

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