The way to seek governance should not be prior to proper customs. The once existing stereotypes, such as high price bride price, human comparison, thick burial and thin raising, have brought practical problems to the majority of farmers, such as marriage "can't afford to marry", funeral "can't afford to die", and human feelings "can't afford to pay", reflecting the vulgar marriage concept, feudal superstition, extravagance and waste and other backward customs, seriously distorting the value orientation of rural society, affecting the "spirit" of farmers' life, and hindering the pace of rural revitalization. Leading various departments around the country to focus on the key and difficult points, get rid of stereotypes, foster a new style of integrity, deeply promote the work of changing customs, promote a good trend of being good and upward, and inject civilized force into rural revitalization. The promotion of changing customs is a practical response to the farmers' anxieties and anxieties. Local customs reflect people's material and spiritual life, and are also a window to see local development, social and folk conditions, and the style and features of the times. Over the past ten years, the work of changing customs has been constantly promoted throughout the country, and the basic code of conduct has been established for new marriages, simple funerals, filial piety and loving relatives. The data shows that by the end of 2021, the civil affairs department has confirmed 32 national and nearly 300 provincial and municipal experimental areas for the reform of marriage customs, and the bad habits such as high price bride price and large-scale exercises in each experimental area have been effectively curbed, reducing the burden of farmers' spending on weddings and funerals. It can be seen that promoting the work of changing customs is the aspiration of the people and the people's livelihood. It can enable people to abandon complicated rituals and return to the essence of sincere communication; It also helps to straighten out the internal culture and social structure of the countryside, and form a modern civilized lifestyle, so that the majority of farmers can have a sense of gain and happiness in the beautiful life with rich material life and spiritual life. The promotion of changing customs is a profound impetus to the progress of rural social civilization. A thousand miles is different from the wind, and a hundred miles is different from the customs. The process of changing customs and making folk customs civilized is also the process of forming correct values and establishing a civilized way of life. In order to form an atmosphere in the atmosphere, we should not go all out in one move, but stick to local conditions, diversified participation and precise policy implementation. In this process, it is particularly important to take multiple measures to clarify a clear value line: by strengthening the leading role of party members and cadres and advanced models, innovating the reward and punishment mechanism of "moral red and black list" and "selection of civilized households", organizing and carrying out a series of measures such as voluntary activities of respecting and loving the elderly in rural areas and mutual aid among neighbors, encourage the broad masses of farmers to break old ideas and improve their understanding level in practice, The main value line of "loving the Party and being patriotic, being upward and good, being filial to the old and loving the family, valuing justice and keeping promises, and being diligent and thrifty" was made clear imperceptibly, and the socialist core values were actively promoted to become more regular and live in daily life, laying a solid foundation for building the awareness of rural social civilization and improving the level of civilization. Promoting the work of changing customs is a comprehensive improvement of rural governance efficiency. Changing customs is the key to the strategy of rural revitalization