"Mung bean soup can clear away heat, but there is no mung bean. It's all technology and ruthlessness!" Recently, a netizen published a list of ingredients for a mung bean soup drink, which triggered heated discussion among netizens. Netizens teased: No mung beans in mung bean soup, just like no wife in wife cake! On the 25th, the staff of the beverage manufacturer responded to the news that it was a flavored beverage and it was not necessary to add mung beans. It seems like a joke that there is no mung bean in mung bean soup, but it is unexpectedly a flavored drink. As we all know, mung bean soup is a traditional folk snack, which is mainly made by slowly boiling mung beans. It has the effect of relieving heat and thirst. It's really refreshing to drink a bowl of iced mung bean soup in the hot sun and hot summer. However, there is no mung bean in the mung bean soup drinks sold by merchants. They are completely mixed with water, food additives and essence for food, which subverts the traditional cognition. Additives and essence are the flavor sources of mung bean soup, but there is no mung bean soup, and there is no mung bean soup effect. Therefore, the effects of "refreshing and relieving greasy", "summer essential" and "clearing heat and relieving fire" advertised by businesses are exaggerated and false publicity, which is purely to deceive consumers. The packaging design of this kind of mung bean soup beverage products is much the same. Mung bean is the main picture on the front, and the words "mung bean soup" are also very eye-catching. The font of "mung bean soup flavor beverage" marked below is much smaller, and the color is very light. If consumers do not pay attention, they can not see it at all. Obviously, the business is intentional. It uses the public's normal understanding of the traditional snack mung bean soup to induce consumers with information bias to misunderstand this drink and buy it as a traditional mung bean soup. In this way, these two kinds of food are completely different. The merchants are selling dog meat on the pretext of selling sheep's head to make profits. It can be imagined that if the merchants clearly label the "mung bean soup flavored beverage" and the consumers can clearly identify it without mung bean pictures, then the acceptance may be reduced, which will affect the sales of the beverage. Businesses play word games and use packaging design to achieve the effect of mixing fish with pearl. This kind of marketing method is not uncommon and has appeared in many food fields. For example, "fruit flavored moon cake" is actually filled with wax gourd and essence, cheap "beef jerky" is actually a mixture of duck meat and essence, and the milk content of various milk flavored drinks is very low, etc. The marketing methods of such fake foods are the same as those of "mung bean soup flavored drinks" to attract consumers' attention. They seem to be cheap, but in fact they are profiteering products with low nutritional value. According to the labeling standard of the food ingredients list, the ingredients should be arranged from high to low. Although the label of the mung bean soup beverage without mung beans meets the standard, the product name and packaging design are playing an "edge ball", which is contrary to the traditional understanding and customs of the public, and is easy to mislead consumers. Obviously, it is also not standardized. It should be rectified according to law, and the merchants should be urged to make new modifications. When doing product marketing, businesses should not play tricks or engage in commercial fraud. Instead, they should abide by laws and social ethics, clearly inform consumers, and let consumers choose freely and rationally. This simple but very important truth,