The Palace Museum co branded cosmetics are popular among young people, the national fashion original design is frequently "out of the circle", and more new Chinese brands are popular in the market... With the continuous enhancement of local brand innovation, the beauty market is blowing a strong "national" wind. From "road goods" to "out of stock", the rise of domestic beauty products has accelerated, the influence of Chinese brands has increased, and Made in China has also achieved a magnificent transformation in the smart transformation. The beautiful "butterfly change" of Chinese goods is performed. Inspired by the sundial shape in traditional Chinese culture, Chinese characters are disassembled and applied to product packaging, and Shanghai style cultural elements collide with modern simple style... In the beauty series products launched by Shanghai Jiahua in recent two years, the design concept of "oriental aesthetics" runs through. "In the face of increasingly fierce competition in the cosmetics industry, consumers have increasingly high requirements for design. Good design can not only bring consumers a better experience, but also reflect brand strength and differentiation advantages." Jia Haidong, senior director of Shanghai Jiahua R&D, said. In recent years, more and more Chinese brands have innovated and changed, occupying a place in the beauty market. According to the 2021 annual report on the development of domestic goods of Tiktok e-commerce, domestic brands are favored by young consumers. In 2021, the sales of domestic goods of Tiktok e-commerce brands increased by 667% year-on-year, including 696% for beauty products. The rise of domestic beauty cosmetics not only lies in the innovation of design concept, but also comes from accurate insight into market demand. "With the upgrading of consumption, more and more people pay more attention to the core ingredients in the beauty consumption instead of trying and feeling." Fang Liang, the person in charge of Dr. Ling, a Chinese brand, said. Foreign media reported that the preference of Chinese consumers for cosmetics is changing. From the posts on social media, the top brands are no longer monopolized by European and American enterprises, and Chinese local cosmetics brands are rising rapidly. According to the analysis of an overseas company focusing on the trend of China's consumer market, China's skin care brands are building a leading position in the domestic market. Experts in the industry said that in recent years, the strong counter attack of domestic beauty cosmetics is due to the continuous improvement of the cultural connotation, scientific and technological content, aesthetic characteristics and other attributes of Chinese brands, which is an important manifestation of the cultural self-confidence of contemporary consumers. The upgrading of the "number" and "intelligence" enabling industry has achieved steady growth in the omni channel performance of the Chinese beauty brand Lin Qingxuan since this year through new tracks such as the live broadcast of the force, and ran out of "acceleration" against the trend during the epidemic. "The epidemic has had an impact on offline consumption, but people's enthusiasm for a better life has always been there, as has their consumer demand." Sun Laichun, the founder of the brand Lin Qingxuan, said that in the first half of the year, some offline stores were temporarily closed due to the epidemic, and corporate salesmen switched to live online to carry out continuous community marketing. The omni channel performance in April increased by 12% year on year and 15.9% in May, realizing "counter trend growth". AI skin detection, 3D skin tomography scanner, VR smell experience... Recently, at the 2022 World Design Capital Conference held in Shanghai, some Chinese beauty brands appeared with the latest "black technology" products. "Technology is changing people's lifestyle and consumption behavior." A person in charge of a domestic brand said that domestic beauty cosmetics should firmly grasp