On September 21, it was reported that the latest report released by IDC showed that in the first half of 2022, China's projector market had a total shipment of 2.347 million units, up 3.4% year on year; The sales volume was 9.3 billion yuan, a year-on-year decrease of 7.1%. Among them, the intelligent projector market (projector equipment equipped with OS operating system) shipped 1.98 million units, up 15.2% year on year. In the first half of 2022, 1.935 million home projectors were shipped, with a year-on-year growth of 15.4%; The sales volume exceeded 6.4 billion yuan, up 12.9% year on year. Among them, the shipment of smart home projectors (projectors equipped with OS operating system) was 1.88 million, up 17.1% year on year. It is worth mentioning that based on display technology, 4K products sold nearly 160000 units in the first half of the year, up 15.6% year on year, accounting for 8% of the total sales of the consumer projector market. IDC analysts said that the barriers to the popularity of 4K and laser multi solution combinations are currently concentrated in the upstream cost reduction pressure. Compared with the frequent price reductions of 4K panels with super large screens and 8K panels with mainstream sizes, this contradiction is increasingly apparent. In addition, the shipment of commercial projectors in the first half of 2022 was 412000, down 30.4% year on year; The sales volume was nearly 2.9 billion yuan, a year-on-year decrease of 33.7%. Among them, the commercial intelligent projector market (projector equipment equipped with OS operating system) shipped 110000 units, down 11% year on year. IDC analysts believe that with the wave of enterprise digital transformation, international and domestic brands have adopted different strategies to meet the challenges in the commercial display field in the face of competition from direct competitors. Under the premise of subdividing industry segmentation scenarios, traditional international large factories focus on the research and development and enhancement of commercial display technology itself, while gradually strengthening the intelligent carrying, and multiple devices work together to create more professional and high-end intelligent display solutions. Domestic manufacturers, especially Internet and consumer manufacturers, enter the commercial field to compete. The product gene has its own intelligent attribute. In the commercial market with the attribute of to C, or in the flow commerce and pan engineering machine market, they form a curve overtaking by virtue of the combination of superior cost performance schemes. IDC estimates that the sales volume of China's projector market is expected to exceed 5.24 million units in 2022, with a year-on-year growth of 11.5%. It is estimated that the compound growth rate of projector market will still exceed 18% by 2026. (Liu Xinshe)