On September 13, an art performance full of interaction revealed the beginning of a new journey for a bookstore. CITIC Bookstore Beijing Qihao Store, which was awarded the honorary title of "The Most Beautiful Bookstore in Beijing" for two consecutive years, has been renovated and opened. Qihao Store is located along the street on the first floor of the west tower of Qihao Building in the core area of Yansha Business District by Liangma River, covering an area of more than 800 square meters. The upgrading of the bookstore aims to create a high level of life service supply, stimulate community business activities and facilitate people's life. In combination with the urban renewal action, it will tap the cultural potential of space resources such as traffic terminals near the bookstore and riverside parks along Liangmaqiao, innovate and integrate cultural and artistic books, design and cultural innovation, multi sensory interaction activities, healthy life and other forms of business, and create a high-quality, highly cohesive composite service form, Create more imagination and possibilities for the new bookstore form. Multi sensory dynamic presentation of static culture This bookstore breaks the single form of "book+coffee+activity" of traditional bookstores, extends the culture itself by "book", and combines the trend hot topics, food, popular health sports, and artistic space scenes to transform static culture into multi sensory dynamic presentation. The reporter saw at the scene that the bookstore books mainly focus on humanities and arts, including high-quality selections of literary novels, humanities and social sciences, cutting-edge business, life aesthetics, foreign books and other categories. A scene type booth is designed at the entrance to display the art world's collection level albums. Through the visual presentation of the sense of design, these picture albums also give proposals for a better life. As a part of space, the art installation work "Structure" is composed of parts made by the artist through the reuse of mechanical old objects. The "cold details" form a strong contrast with the bookstores that radiate vitality everywhere. Wang Yuanyuan, Chairman of CITIC Bookstore, said: "Physical bookstores should constantly explore new ways of growth, explore multiple ways for bookstores to serve urban renewal with knowledge content through cross-border integration, art design power enabling new marketing and other business models, rely on their own advantages to carry out characteristic transformation and differentiated development, and open up a new track for physical bookstores against the trend." The systematic theme is displayed in this bookstore. Books are no longer a single existence, but a systematic and thematic presentation of knowledge. The bookstore cooperated with Artand, a well-known art platform in China, to plan an art book exhibition in line with today's digital development trend: "unknown and possible - from futurism to new futurism". This art book exhibition combines painting, architecture, photography and other albums with contemporary artists' works of electronic interactive devices, rice paper devices and animation prints to discuss artists' imagination and thinking about "future life" over the past century. The bookstore also invited 12 young artists from Artand to create an art exhibition of "Life Reconstruction: The Path to Inward Exploration" with works of different styles to explore the spiritual interpretation and reconstruction of life. The relevant person in charge told the reporter that the bookstore will also integrate the art book exhibition into various bookshelves, such as the "Paper Art Museum" themed book exhibition, and intensively display a series of popular art albums. The authors of each book are the private guides of customers, opening a journey of art enlightenment for readers. The theme of "Great China" is based on Chinese history