Beijing Book Festival is broken into the service trade fair

2022-09-19

Watch the "Longevity Celebration Picture" showing the face of Beijing in the Qing Dynasty through the electronic screen; Ride a "one-stop" punch in Beijing Demonstration Bookstore with VR; There are also "space technology", "carbon neutral", "meta universe" and "financial trade" special shelf books for exhibitors to choose... The 20th Beijing International Book Festival, which closed on September 5, successfully broke and expanded on the occasion of the 2022 China International Trade in Services Fair (hereinafter referred to as the "China International Trade in Services Fair"), becoming a bright and scholarly landscape. The reporter of Beijing Youth Daily learned from the organizing committee of this book festival that by the end of the 5th day, the number of people watching the live broadcast of this book festival had exceeded 2.1 million times, and 30 million new topics had been discussed on microblog. This is the second time that the Book Festival has "partnered" with the Service Trade Fair, and what inspiration will it bring to similar curations in the future? The reporter of Beijing Youth Daily interviewed Man Xiangwei, deputy director of the printing and distribution office of the Publicity Department of the Beijing Municipal Party Committee, who was responsible for planning the book festival project. Continuing the traditional advantages of the Book Festival, it is reported that the Beijing International Book Festival has been held together with the Beijing International Book Fair (BIBF) in recent years. This year's Expo was postponed to the end of November, for which the Book Festival was adjusted and put on the Service Trade Fair. "This year, how to use the original featured boutique projects of the Book Festival while meeting the overall segment requirements of the Fair will test our wisdom and ability." Man Xiangwei said. In this regard, the organizing committee has adjusted and optimized the contents of the original scheme. First of all, the inherent red theme cultural exhibition area of the Book Festival has been retained. This year, the theme of "Welcoming the Twentieth National Congress of the Communist Party of China" is to create a cultural atmosphere for welcoming the grand event; In addition, the national reading section, Beijing's central axis and other traditional cultural sections have been retained, as well as the children's reading exhibition area, famous teachers' lecture hall, physical bookstore street display and other sections. "These are the most recognized characteristic sections of the past book festivals. Among them, the traditional culture section includes the ancient books display of China Bookstore and Confucius used books website, which meet the desire of middle-aged and elderly people to search for books; and various children's books in children's reading areas meet the needs of young readers." Man Xiangwei said so. The special platform and shelf are "matched" with the service trade fair. How can we better integrate into the service trade fair while retaining the original featured boutique projects of the above book festival? Man Xiangwei said that 200 square meters of special stands and shelves were set up in the exhibition area of the "Booklike Capital" of the Book Festival, including "Aerospace Science and Technology", "Carbon Neutralization", "Metauniverse", "Financial Trade" and other bookshelves related to some theme exhibitions at the Service Trade Fair. "If the Service Trade Fair has set up the 'Meta Universe' Museum, we will launch the 'Meta Universe' special bookshelf to select relevant books for readers to read." It is worth mentioning that at this book festival, Xinhua Bookstore and China Construction Bank established a good reading harbor. In Man Xiangwei's view, this is actually a cross boundary. Bookstores have entered the financial field from the traditional cultural industry, extending reading to all corners. "In recent years, we feel that the high-tech content in the service trade fair has become more and more, such as the display of 3D, 8K and other acousto-optic new technologies, which has enhanced the user's immersive experience. For this reason, we also cited these new technologies in the book festival, and with the help of acousto-optic and other high-tech

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Beijing Youth Daily

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