On September 15, the official website of the Canton Fair announced that the online exhibition of the 132nd Canton Fair will extend the service time, expand the scope of exhibitors, and allow all qualified applicants to participate in the exhibition. Applications will be open to enterprises from now on to September 22. According to the Notice on the Application for Expanding the Opening of the 132nd Canton Fair Export Exhibition, the exhibition items include electronics and household appliances, lighting, vehicles and accessories, machinery, hardware tools, building materials, chemical products, consumer goods, gifts, home decorations, textile clothing, shoes, office bags and leisure supplies, medicine, medical care and food, involving 48 exhibition areas of the current Canton Fair. Since the 132nd Canton Fair, the online platform service duration of each Canton Fair has been extended to half a year. After the closing ceremony, in addition to online exhibition and appointment negotiation, online exhibition, search, virtual booth, instant communication, trade matching and other functions will continue to be open. Exhibitors can use the platform service of "the Canton Fair without closing" all the time, and continue to connect with customers and expand business opportunities all day long. On the online platform of the Canton Fair, enterprises can upload enterprise and exhibit information, such as pictures, videos, 3D, VR virtual booths, etc. for online display. Through the online display, the enterprise's supply capacity, exhibition features, etc. can be displayed in real time in an all-round way, and the functions of review, interactive communication, sharing, etc. can be provided to carry out personalized marketing and communication negotiations. Precise drainage of exhibitors' exhibits is particularly important. The online platform of the Canton Fair, through a professional search engine, sorts the search results by relevance, and provides multiple dimensions of screening such as industry category, product type, enterprise type, exhibition history, trade mode, and target market. Exhibitors' exhibits are easier to be positioned by target purchasers, so as to achieve accurate drainage and improve exposure. The online platform will also provide more opportunities for connection between supply and purchase. Enterprises can release supply information, view purchase demands, receive purchase intentions through online platforms, and experience a highly trusted trade negotiation environment through real-time communication, appointment negotiation, and business card exchange with high-quality domestic and foreign buyers at the Canton Fair. At the same time, we can get the opportunity to participate in the "Bridge of Trade" global supply and procurement docking activities, "Haobao, Haoni explore Guangzhou" and other trade promotion activities, as well as the "one-to-one" precise docking activities, so as to reach professional customers efficiently. Through various forum activities organized by each session of the Canton Fair around economic and trade hotspots and industry trends, enterprises can also obtain rich industry information, deeply understand industry policies, and gain insight into the forefront of the industry. The qualification of enterprises will continue the original standard. For details, please log on the official website of the Canton Fair (www.cantonfair. org. cn), enter the "Exhibitors" column, and click the "Qualification Criteria" under the "How to Participate (Export Expo)" column. The Canton Fair will charge a unified online service fee of 2000 yuan for each enterprise, free of charge for enterprises in poverty-stricken areas (the original 839 district counties and key counties in China, as well as Quannan County in Jiangxi Province, which is supported by the Ministry of Commerce). (Liu Xinshe)