Guangdong's cultural tourism consumption during the Mid Autumn Festival holiday is strong, and more than 70% of them become local peripheral Tours

2022-09-13

Colorful activities such as appreciating the moon, intangible cultural heritage, camping and so on have brought the three-day Mid Autumn Festival holiday to a successful end. The reporter learned from Ctrip's "2022 mid autumn festival short and long holiday travel summary report" that many people chose short-distance leisure this holiday. The proportion of local tourism around the Mid Autumn Festival in Guangdong was as high as 72%. Among them, Xiqiao Mountain scenic spot, Guangdong Science Center and Zhuhai Chimelong ocean Kingdom entered the top three popular Mid Autumn Festival scenic spots in Guangdong. In addition, the popularity of Mid Autumn Festival travel has reached the peak of this year's small and long holiday. The average daily order volume has increased significantly compared with that of Qingming Festival and may day dragon boat festival, showing a strong trend of cultural tourism consumption. Homestay camping and other rural elements are popular. Taking a break from busy daily life, fields and countryside, lakeside green space, and quiet valleys have become short-lived habitats that people hope for. Rural homestays have become one of the popular options for the Mid Autumn Festival holiday. Ctrip's report shows that the search popularity of B & B has reached a peak in the week before the festival, and the booking volume has increased by about 10% compared with the Dragon Boat Festival. Among them, the popularity of rural B & B has risen the fastest, and the search popularity has basically recovered to the same period last year. Guangzhou has entered the top 10 popular B & B booking cities in China. Making moon cakes, making lanterns, picking fruits and vegetables, enjoying the bright moon, drinking flower wine... The rich activities provided by the B & B are dizzying. According to the data of the report, local and surrounding B & B orders accounted for more than 70% of the Mid Autumn Festival, and the parent-child orders accounted for 22% more than that of the Dragon Boat Festival. The average price of B & B orders increased by 27% year-on-year, and the B & B orders of 1000 yuan accounted for 59% more than that of last year's Mid Autumn Festival. Choosing a B & B to enjoy one or two days of filling and relaxation has become a smart and effortless choice for the whole family. It is worth mentioning that Guangdong is a hot spring province. In addition to hundreds of large-scale hot springs, there are also a large number of hot spring B & Bs. These hot spring B & Bs have become more and more popular in the context of short-distance tourism in recent years. Camping is also popular with B & B. According to the mid autumn festival tourism consumption inventory data released by Feizhu, the number of camping orders for the Mid Autumn Festival has increased by more than 4 times month on month. Among the camping consumer groups, young users of the post-90s generation and parents and children of the post-80s generation account for nearly 90%. Cui Yupeng, deputy general manager of Feizhu travel and vacation business department, said that this year's Mid Autumn Festival, many camping camps have launched Mid Autumn Festival themed activities, such as "camping + lantern", "camping + Moon watching", "camping + moon cake handicrafts" and "camping + Hanfu shooting." "camping is becoming a gathering place of multiple formats, which also means that the supply of local tourism with a strong sense of freshness can also drive the accelerated growth of demand." The proportion of local peripheral tourism in Guangdong exceeds 70%. Ctrip data shows that the proportion of local peripheral tourism in Guangdong during the Mid Autumn Festival is as high as 72%. The top five popular scenic spots are Xiqiao Mountain scenic spot, Guangdong Science Center, Zhuhai Chimelong ocean Kingdom, Dongguan Xiangshi zoo and Chimelong wildlife world. In Guangzhou, the local peripheral tourism accounts for 71%, and the top five popular scenic spots are Guangdong Science Center, Chimelong wildlife world, Chimelong happy world, Chimelong water park and Guangzhou tower. In Shenzhen, the local peripheral tourism accounts for 72%, and the top five popular scenic spots are rose coast, window of the world, Shenzhen wildlife park, happy harbor and maritime garden. The relevant person in charge of Ctrip said that many strategies for the Mid Autumn Festival holiday, such as "treasure map in the city", provide apprentices for users who can't travel far

Edit:Li Jialang    Responsible editor:Mu Mu

Source:southcn.com

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