On the eve of the Mid Autumn Festival, the regulatory authorities focused on boxed moon cakes with a unit price of more than 500 yuan, set off a wave of centralized management of "sky high price moon cakes", created a strong governance atmosphere, sent clear governance signals to the market, and produced obvious restrictive and normative effects. There are clear and strict regulatory policies at the top, and flexible and evasive marketing countermeasures at the bottom. Some businesses are "obsessed" with "high and high" marketing routines such as mix and match sales, packaging and "material" sales, and high price sales, but they are afraid of the sharp edge of key supervision, so they play the smart game of curve marketing and edge marketing. Some businesses play word games, confuse the concept of moon cakes with other foods, and package moon cakes into "ice cream" and "mid autumn cake"; Some break up the whole into parts and split the expensive Mid Autumn Festival gift box sets for sale, so that consumers can buy them separately and then combine them by themselves; Some "compensate for the loss inside the embankment" and add the reduced price of moon cakes to the freight, resulting in the freight reaching a staggering hundreds of yuan... These marketing operations are full of tricks and have a certain degree of confusion. Their essence is still mixed sales in disguised form and high price sales, which still violates the requirements of key supervision. The curvilinear marketing tactics of merchants to "sky high price moon cakes" are not only a test and challenge to regulation, but also a misleading to consumers. To a certain extent, they have dispelled the effectiveness of regulation and disrupted the market order. Curbing "sky high price moon cakes" meets the social needs of opposing extravagance and extravagance; Curbing "sky high price moon cakes" does not allow businesses to "openly comply but secretly violate" and play the "edge ball" of evading supervision. In order to achieve regulatory fairness and achieve satisfactory results, it is necessary to ensure the comprehensiveness, depth and accuracy of regulation, so that mid autumn moon cakes wearing various "marketing vests" can not sneak into the market and take advantage of regulatory loopholes. If the business's flexible countermeasures are one foot higher, the regulatory rules should be one foot higher. In view of the new marketing "play" of some businesses, the regulatory authorities need to make a "patch" to the "sky high price moon cake" regulatory order, further clarify the concept of moon cake, the difference between moon cake and other similar foods, and the scope of key supervision based on relevant national standards, industry standards or business practices, pull out the negative list of moon cake marketing, draw a clear bottom line of self-discipline for enterprises, and provide a basis for screening, qualitative analysis and intervention for law enforcers, Provide supervision guidance to consumers. Curbing "sky high price moon cakes" and "sky high price moon cakes" wearing various "marketing vests" ultimately depends on legal means, and regulatory departments should include "sky high price moon cakes" wearing "marketing vests" in the governance range. In view of the marketing deception of "sky high price moon cakes", the legal means of regulatory governance should be upgraded and effective, and solutions should be given. The No. 1 amendment to the national standard of food and cosmetics (GB 23350-2021), which is issued by the General Administration of market supervision on August 15, stipulates that the number of packaging layers of moon cakes shall not exceed three at most, so as to reduce unnecessary gaps in the packaging boxes and avoid "big boxes and small cakes"; Reduce packaging costs. For moon cakes with a sales price of more than 100 yuan, the proportion of packaging costs in the sales price is reduced from 20% to 15%. For moon cakes with a sales price of less than 100 yuan, the proportion of packaging costs remains unchanged at 20%. At the same time, packaging materials must not be expensive