Approaching the late night economy of Guangdong: the stars flow and struggle

2022-09-05

Late at night, when many people are having sweet dreams, the city is still moving. In the light of the office buildings, the resilience and vitality of Guangdong connecting the world are surging in the live broadcasting rooms that do not end; In the light of port ships, the non-stop transportation line makes goods rotate like a wheel, opening up new space for development in the integration of inside and outside; In the scattered lights in the fields, the constant supply chain continues to escort a better life. At present, the century old changes and the century old epidemic are intertwined, and the risks and challenges faced by Guangdong, a major economic province, are complex and changeable. Behind each vivid individual story is the determination to face difficulties and the conviction to be brave in innovation. The star night journey is worth the time. Late at night in Guangdong, what flows with the stars is sleepless struggle. In the "never ending live studio", Guangdong's resilience and vitality connecting the world are surging. Debugging the network, confirming product inventory, counting sales products, checking the anchor's oral script... As the night gets deeper, the lights are bright in a cross-border e-commerce company near e-palm Tan in Baiyun District, Guangzhou. Yi Fei, the "post-00s" live assistant, enters the busiest time of the day. At this time of day, he is far from his dream, but closer to his dream. "According to the data of the market research company, the early morning is the peak time for local Thai citizens to watch short videos, watch live broadcasts and shop online." Yifei said that the live broadcast was popular abroad, and the company opened a new late night live broadcast for the Thai market. Everything was ready. It was already 1 a.m. The female anchor is holding a saucepan and introducing the functions and materials of the product in Thai. Yifei pays close attention to the feedback of the audience on the screen and communicates with the anchor in real time with gestures. "At present, the effect is not bad. The traffic is growing faster than the live broadcast team in the domestic market. The team is very encouraged." He said. In Huadu District, more than 30 kilometers away, there is also the secret of night. In Guangzhou Huadu Airport Center building, anchors Zhi Lei and Zeng Bihua of Guangdong meiska sporting goods company also started broadcasting. This is a live broadcast facing the American market. Zhi Lei and Zeng Bihua have a tacit understanding and explain the product characteristics in a friendly way. In fact, this live broadcast has gone through an unknown number of late nights - maiska is supported by a live broadcast team of 28 people and broadcasts live 24 hours a day, covering the time zones of Asia, America and Europe. Zhi Lei has been engaged in the foreign trade industry for 10 years. Before that, she never thought she would become an anchor. "I chose to challenge myself by incubating anchors through 'competitive appointment' within the company." Zhi Lei said. In the brightly lit live studio, she was radiant, blurring the boundary between day and night. From 22:00 Beijing time to 5:00 the next day, the China (Brazil) Trade Fair held in Sao Paulo, Brazil, the largest city in the southern hemisphere, will start. Ma xueteng, who has been engaged in foreign trade for 14 years, has been waiting at this time recently to welcome guests from the other side of the ocean. More than 200 kinds of cosmetics are displayed in the sample room of Guangzhou Zicai cosmetics factory where he works. A 10 square meter booth at the exhibition almost "copied" the furnishings of this sample room. "Customers see samples in overseas offline exhibitions, and we negotiate online in China. You can participate in overseas offline exhibitions without leaving home, and the parallel effect of two lines is good." Horse Science

Edit:Lijialang    Responsible editor:MuMu

Source:southcn.com

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