On August 31, the website of the provincial government announced several measures of Guangdong Province to strengthen and continuously promote consumption (hereinafter referred to as "measures"). In order to thoroughly implement the decision and deployment of the Party Central Committee and the State Council on promoting the recovery of consumption, further release the consumption potential of the residents of our province and expand the consumption demand, the measures put forward five aspects and 16 specific measures. In terms of expanding cultural tourism consumption, Guangdong will continue to carry out the activity of "Guangdong people visiting Guangdong", guide all localities and cities to formulate and implement policies and measures for cultural tourism consumption to benefit the people, encourage the issuance of cultural tourism consumption coupons or cards, and hold cultural tourism consumption month, digital cultural tourism consumption experience and other activities. At the same time, Guangdong will also vigorously develop the night culture and tourism economy and create and improve a number of night culture and tourism consumption clusters; Promote the accelerated development of new cultural and tourism formats such as online performance, digital art, and "Internet + tourism"; Carry out the activity of "Guangdong rural leisure experience season", and provide subsidies to consumers by issuing activity consumption coupons; We will support the development of leisure agriculture, rural tourism and homestays in various localities, and give corresponding tax incentives to eligible homestay enterprises. In terms of continuously optimizing the automobile consumption environment, Guangzhou and Shenzhen will further improve the regulations on car purchase qualifications and increase the purchase indicators. In addition, we will fully implement the policy of halving the vehicle purchase tax on passenger cars that meet the requirements and reducing the value-added tax on sales of used cars by used car dealers from 2% to 0.5%; On the other hand, the Pearl River Delta region has lifted the restrictions on small non operating second-hand vehicles that meet the national five emission standards. At the same time, Guangdong supports old urban areas, schools, hospitals and other key places to increase the supply of parking infrastructure through transformation and construction. In terms of promoting the healthy development of housing consumption, Guangdong will expand the supply of affordable rental housing, further optimize the use of housing provident fund, support all localities to improve real estate policies based on local conditions, and support rigid and improved housing demand. According to the measures, during the period from September 1 to November 30, all localities and cities will carry out the activity of "exchanging the old for the new" to comprehensively promote the consumption of household appliances through "government support and enterprise promotion". The provincial finance will subsidize the eight major categories of household appliances with financial funds to "exchange the old for the new", subsidize the cities in the Pearl River Delta (excluding Shenzhen) by 50% of their actual expenditure, and subsidize the cities in the East, West and north of Guangdong by 70% of their actual expenditure. In addition, Guangdong will continue to do a good job in issuing consumer vouchers. All localities and cities have implemented the 2022 Guangdong consumption voucher issuance work plan and planned to complete the provincial award and subsidy funds for the issuance of consumption vouchers by the end of September. Guangdong also encourages all localities and cities to continue to issue consumption coupons in the fields of retail (excluding automobile sales), catering, cultural tourism, accommodation and sports. The maximum deduction amount of consumption coupons is not more than 20%, and the period will run until October 31, 2022. In addition, all localities and cities will implement the policy of reward and compensation for the issuance of consumption coupons. The full text is as follows ▼ several measures for Guangdong Province to strengthen and continuously promote consumption in order to thoroughly implement the decision and deployment of the Party Central Committee and the State Council on promoting the recovery of consumption, further release the consumption potential of Guangdong residents and expand consumption demand, the following measures are formulated. I. expand cultural tourism consumption (I) continue to carry out the activity of "Guangdong people visiting Guangdong",