For many reasons, some physical bookstores are having a hard time. Self help book purchase, on-demand book printing, customer analysis... Many physical bookstores actively explore online channels, and strive to change a "living method" with the help of policy support and diversified management. Enjoy the "one-stop" knowledge service Wang Lin, a college student in Beijing, loves reading books and also likes to buy books online. Recently, when she browsed the online shopping mall page of Xinhua Bookstore on her mobile phone, she found that not only many types of books can be bought here, but also cultural and creative products and agricultural products. "Xinhua Bookstore often invites experts and scholars, reading promoters, and famous publishers to recommend books. I usually go to physical bookstores to participate, and sometimes interact through watching live broadcast." Wang Lin said. Let readers enjoy the same services as offline stores online. It is reported that the online shopping mall of Xinhua bookstore has collected millions of books, more than 6000 cultural and creative products and a variety of customized services. Xinhua Bookstore is a "time-honored brand" of book distribution. Four years ago, the head office of Xinhua Bookstore initiated and cooperated with Xinhua bookstores in various provinces and cities to jointly build the online shopping mall of Xinhua bookstore. The physical stores of Xinhua Bookstore in urban and rural areas collectively "transformed" into e-commerce, realizing online and offline simultaneous sales. According to the person in charge of the online mall of Xinhua Bookstore, the online mall of Xinhua bookstore has realized a lot of integration. One is the integration of online and offline, and the seamless connection between offline stores and online mall marketing. The second is the integration of industry and market. Through linking publishing houses, Xinhua bookstores, libraries and other industrial resources, a publication production and marketing integration is formed. The third is the integration of culture and technology. With the help of Internet technology, we will develop publications sales, cultural and creative products customization, online library distribution services and other businesses. In order to further improve the construction of Xinhua Bookstore's online distribution capacity, the general office of the CPC Central Committee and the general office of the State Council recently issued the "14th five year plan" for cultural development, which proposes to expand the functions of Xinhua Bookstore's online shopping mall, and build platforms such as online library distribution, digital management of stores, Xinhua live broadcast and online education services. The person in charge of the online mall of Xinhua Bookstore said that the mall will empower the cultural industry through science and technology, and build a new online library matching platform of "you choose books, I pay for them" to serve the library; Use digital and intelligent application solutions to replace the traditional business service forms, and connect the online and offline user service scenarios; Explore and expand the distribution of publications such as teaching aids and online education service modes based on e-books, audio, video and other knowledge payment types. Customized "print and pick up upon purchase" on the first floor of Shanghai Hongqiao pinhui sky Plaza, the first digital customized Bookstore experience center in China attracts citizens to "taste fresh" every day. Here, readers can choose customized printing services after reading digital copyright books. After 30 minutes, they can have a genuine physical book, and buy, print and pick up the book they like. future