If you want to select the most popular "out of the circle" consumer brands in the past two years, then Liuzhou snail powder must be on the list. In the crowded racetrack of many new consumer brands, Liuzhou snail powder, which is not fashionable, successfully counterattacked and won a lot of shares in the market competition. Official statistics show that last year, the sales revenue of the whole industrial chain of Liuzhou snail powder exceeded 50 billion yuan, with a year-on-year increase of 40%, directly creating more than 300000 jobs and driving nearly 30000 people out of poverty. How can a bowl of powder win the world? Since the outbreak of the epidemic, people's acceptance of the pre-made products has increased, and the relevant demand has also expanded. The pre-made products are no longer online red goods for tasting, but are redefined as daily consumer goods. However, both the discussion volume on social networks and the sales volume on trading networks have soared during this period. But in fact, these changes in external factors can only be regarded as an "acceleration package". The basis for supporting its huge influence and "banknote ability" is obviously elsewhere. It is not difficult to find out by combing the relevant time lines. As early as 2014, the local people keenly smelled the market demand and solved the problem of packaging snail powder through innovation. This is an important step for snail powder to go out of the local area. After that, food safety standards were formulated to regulate various indicators of products, geographical indication certification trademarks were registered, international trademark protection was started, industrial cluster parks were built, and the upstream and downstream industrial chains were continuously extended. With the support of standardized, branded and large-scale operation, Liuzhou snail powder realized the leap from family workshops to modern industrial clusters, and street snacks finally evolved into a big industry and a golden card that can promote local development. In the past, there were Shaxian snacks and Liuzhou snail powder, which are the models of characteristic snacks becoming a large industry. They have moved from one place to the whole country and even to the world, which shows that their respective ways of creating characteristic snack industries are feasible. It is self-evident that this is of reference value and enlightening significance to the development of characteristic food industry in other regions. China's diverse climate and geographical conditions determine that there are different resource endowments in various parts of China, and there are abundant kinds of local characteristic foods. Although most of these "small" characteristic foods are still unknown at present, it can not be denied that they all contain the "great potential" to promote the economic and social development of a place, carry the "great people's livelihood" of increasing income and prosperity, and hold the "great dream" of promoting rural revitalization. The key to rural revitalization is industrial revitalization. The characteristic industries have certain resources, location and traditional advantages, and naturally form a certain development "moat", which should become a key force in Rural Revitalization. With the policy background of Rural Revitalization and the changes of the consumer market, it is timely to develop characteristic industries. We should keenly grasp and grasp the market demand, increase innovation and R & D, occupy the market with high quality and industrialization, continuously improve the supporting facilities, and consolidate the brand. If we simply summarize the playing methods of "successful players" Liuzhou snail fans, we can not do without this formula. It is not difficult to extract the formula, nor is it difficult to summarize the experience from various angles. The difficult thing is how to really try in combination with the actual situation of various places. Some people may say that not every place has the industrial foundation and industrial thinking of Liuzhou. It is not so easy to build and extend the industrial chain and build industrial parks. These choices