Just like the continuous hot weather in August, the current popularity of the smartphone industry has not decreased. On August 9, ACE pro, which is officially called the "new benchmark of performance mobile phones" by Yijia, was officially released. The whole series is equipped with a long-life version of 150W super flash charge, which can fully charge 4800mAH battery in about 20 minutes. On August 10 and August 11, new folding machines from Samsung, Xiaomi and Motorola appeared one after another in just two days. Among them, millet mix fold 2 is unfolded to 5.4mm thin and folded to 11.2mm thin. On August 18, the news came from the industry that the press conference of Apple iPhone 14 and Huawei mate50 had "crashed". Both parties will hold the press conference on September 7. The "fruit powder" and "pollen" and even the bystanders are looking forward to it... While gritting their teeth with the burden of "sales", on the other hand, they are marching forward with "innovation". This is a vivid description of the current major smartphone manufacturers. Since 2017, the global smartphone shipment volume has experienced an overall decline for the first time, the development of the smartphone industry has gradually entered a new stage full of challenges. According to the research data published by many parties, the change cycle of consumers has exceeded 30 months. So looking at the world, has the smartphone industry entered a large-scale growth "platform period", or is it only in a short cyclical downward trend? At the beginning of 2007, jobs solemnly announced at the apple press conference: "today I will bring three revolutionary products - a widescreen iPod, a mobile phone, and a network communication device. But these three things cannot be separated. They are the same device." This "revolutionary product" in jobs's words was named "iPhone". With this as a sign, the curtain of the era of smart phones officially opened. Data show that from 2007 to 2016, the global smartphone shipments increased from less than 150 million to nearly 1.5 billion. Taking advantage of the east wind of the smart phone industry, the development of relevant manufacturers has made great progress. Take apple as an example. In 2007, its market value was less than $100 billion, and in 2018, Apple's market value exceeded the trillion dollar mark for the first time. However, just as all industries will encounter the problem of development cycle, no matter how strong the momentum is, it will not last forever, and the smart phone field is no exception. After reaching its peak in 2017, the global shipments of smartphones began to decline as a whole. "In recent years, the growth of smartphones in the world has stagnated or sales have decreased, which is normal." Hou Lin, a senior analyst at GfK, told China electronic news that there are two main reasons for this: internal and external. The internal reason is that there was a wave of innovation peak after the emergence of apple and Android, but there were few bright spots that can be called innovation after 2015, which led to a decline in mobile phone sales since 2017. The external cause is the impact of the global economic situation. In today's Red Sea of stock market, how to find new growth points has naturally become the key for major mobile phone manufacturers to win