With the expansion of the consumer group and the renewal of the beauty concept, a number of time-honored brands of beauty and beauty have made great strides to keep up with the trend of consumption upgrading. With innovative quality, unique cultural connotation and excellent product quality, they have established a closer connection with consumers, have great growth potential, and set off a trend of domestic consumption. Speed up scientific and technological innovation to improve product quality. "I saw many people recommend this Baikui skin care lotion on the Internet. Today, I came to the store to experience it. After trial, I found that the effect was very good, the price was very friendly, and it was worth buying!" Said Chen Wenrui, a resident of Xihu District, Nanchang City, Jiangxi Province. When you walk into Watson's personal products store located in Huihai International Plaza, Taoyuan Street, Xihu District, Nanchang City, you can see a variety of makeup and skin care products. A series of shelves called "Guochao skin care" are placed with many Baikui skin care products, attracting many consumers to buy them. The gazelle is back again! In 1931, Shanghai fubeikang Cosmetics Co., Ltd., the predecessor of baiqueling, was established. On August 18 of the same year, the first generation of skin care product baiqueling was launched. After the founding of the people's Republic of China, "Baikui" has become one of the popular skin care products. At the end of the last century, influenced by the influx of major international beauty brands and the emergence of new domestic beauty brands, the classic small round box skin care products of Baikui were hardly found on the supermarket shelves. According to the company's research, on the one hand, with the arrival of the spring tide of consumption upgrading, the beauty market has a broad prospect; On the other hand, although the three words "baiqueling" still have a certain popularity in the hearts of the people, the brand gives people a sense of "lethargy". In the face of this dilemma, how can we break the situation? The method chosen by Baikui is to strengthen scientific and technological innovation and empower "beautiful economy" with science and technology. The product orientation of Baikui is herbal skin care, which is significantly different from foreign cosmetics. "Differentiation is the feature. To transform the feature into a selling point, the key is to continue to innovate, develop independent core technologies, and use modern technology to make herbal skin care deep and solid, so as to create a more accurate, efficient and safe skin care experience." The person in charge of baiqueling group said. In 2020, baiqueling cooperated with Beijing Industrial and Commercial University to continuously strengthen its own R & D strength. In recent years, with an open and cooperative mind, Baikui has cooperated with the world's top technology companies such as Merck group of Germany and Ashland group of the United States to carry out in-depth cooperation. It has successively launched a series of products, such as the frame face light line repair series and the new product focus essence, which are favored by consumers. The relevant person in charge of baiqueling group said that the company will innovate in persistence, forge product competitiveness with scientific and technological force, provide effective "age care management" solutions for Oriental women of all ages, and inject new strength into the domestic skin care market with innovative products. Excavate the cultural connotation and reshape the brand image in the hot summer, walk into a Yumeijing specialty store on Meilin Road, Hexi District, Tianjin. Tao Lu, a 35 year old citizen, is selecting children's face cream for her 7-year-old daughter. "I have been using their products since I was a child, and they have been good. Now that the children are older, they also like the taste, and the time-honored brands can be trusted!" Tianjin second daily chemical plant, the predecessor of Yumeijing group, was born in the spring tide of reform and opening up. They independently developed Yumeijing children's cream in the early stage of entrepreneurship, filling the gap of domestic children