(tourists climb the Guangzhou tower and enjoy the night view of Yangcheng.) ■ double cycle of day reading: night falls and the lights are on. In Guangzhou, night performances, night tours, night markets, night entertainment, night shopping and other activities in Tianhe Road business district are colorful; In Shenzhen, an international beer festival integrating music culture, art performance, catering and gourmet food will be built to create "Shenzhen that never sleeps"; In Shantou, the brightly lit night market in the business district of the Mixc has set off a consumption boom at midsummer nights... Consumption is an important driving force for economic growth and plays a leading role in driving the economic cycle. In Guangdong, the largest consumer Province in China, since July, the 2022 Guangdong night economy and summer consumption promotion activities with the theme of "night life · Guangdong excellence" have been fully launched. All parts of the province give play to the radiation and driving role of commercial pedestrian streets and business circles, carry out various summer consumption activities, and a number of new products and new formats emerge to stimulate new vitality of consumption. The author learned from the Department of Commerce of Guangdong Province that since the peak consumption season of the "May Day" small and long holiday, the province has issued more than 1.2 billion yuan of government consumption vouchers, including more than 800 million yuan of fiscal expenditure and nearly 8 billion yuan of consumption, with a fiscal expenditure pull ratio of about 10 times. Next, Guangdong will continue to organize the issuance of consumption vouchers, continue to encourage cities to increase investment, and set off a consumption boom in the province in the second half of the year. Special products "out of the circle"?? In the evening of leading the new trend of consumption, a camping canopy was hung on the deck of the Pearl River cruise ship. Tourists enjoyed delicious food and beer while enjoying the beautiful scenery on both sides of the river in the cool breeze; Tie dyeing, Guangcai, Guangxiu, Chinese medicine sachet DIY, Cantonese cuisine, tea ceremony... A batch of young people entered the intangible cultural heritage class to make Chinese tidal cultural creations. Flash music festival, food festival, retro sightseeing bus, night walking, night view botanical garden, support education summer camp... New play methods and new consumer products drive the summer consumption tide. During the summer vacation this year, under the normalization of epidemic prevention and control, various innovative and cross-border cultural and tourism projects emerged, attracting many students, parents and citizens to go out for leisure and play to release their spending power. In addition to the regular tourist routes, cultural and creative ice creams with the characteristics of their respective scenic spots have been launched in the tourist attractions and business circles such as Guangzhou tower, Shawan ancient town, Chenjiaci, Provincial Museum, Foshan ancestral temple, Shenzhen Overseas Chinese town, and Zhaoqing Dinghu Mountain. It is delicious and fun, and it is frequently "out of the circle" on the social platform of young tourists. Zhou Gang, the producer of "wuyangxiang" ice cream and the director of the popular dairy ice cream business department, said that the cultural and creative ice cream has become the "standard" prop for tourists to punch in their travel cards at present. It is not only a new "sharp weapon" to boost the number of tourists and increase the revenue of the scenic spot, but also a "promoter" for the brand building and image publicity of the scenic spot. The warm climate and inclusive and open cultural atmosphere provide a good "soil" for the development of Guangdong's summer economy and night economy. This summer, the shopping centers, department stores and commercial spaces in the major business districts of Guangdong opened up, and launched a diversified "micro scenic spot" with both spiritual enjoyment and pleasure. For example, the East Square of Guangzhou Friendship ring city introduced the "aerospace" hot cultural and tourism project - VR aerospace and aviation experience exhibition, which combines Aerospace knowledge popularization with space immersive experience and integrates it into traditional consumption experience. "60 days around the planet" was held in Zhengjia square