Nie Jiazhuang, Jiangzhuang Town, Gaomi City, Shandong Province, is the birthplace of the national intangible heritage Nie Jiazhuang clay sculpture. The song of "Nie Jiazhuang, facing the south gate, every household pinches clay figurines" has been passed down to this day. Entering the home of Nie laichen, the 23rd generation inheritor of the clay sculpture in Nie Jiazhuang, he was busy painting a "clay tiger" that was only fired. According to the traditional Chinese zodiac, this year is the year of the tiger, and intangible cultural heritage products with tiger elements continue to sell well. "My father and I earned nearly 100000 yuan a year from creating clay sculptures. In the first half of this year, the sales volume reached 50000, and the income was definitely much higher than that in previous years." Said Nie laichen. In Nie Jiazhuang, there are more than 120 clay sculpture artists like Nie laichen. According to the introduction, Jiangzhuang town has realized the "Five Unifications" of raw material supply, technical guidance, quality standards, publicity and promotion and sales channels by means of organization, agglomeration and industrialization. It has led more than 5000 people to engage in intangible cultural product production and folk culture research and development. It can process more than 400000 "mud tiger" series products every year, with an annual sales income of more than 10 million yuan, and the village collective income of more than 200000 yuan. China has eliminated absolute poverty. Consolidating the achievements of poverty alleviation and promoting rural revitalization is a new task facing rural development, and Rural Revitalization cannot be separated from industrial support. As the hometown of Confucius and Mencius and the birthplace of Confucian culture, Shandong has made full use of rich and unique excellent traditional cultural resources in the past decade, actively explored the integration of Chinese excellent traditional culture into rural revitalization, and driven villagers to become rich with characteristic cultural industries. Kenli District of Dongying City is located at the mouth of the Yellow River. The salt and alkali resistant dandelion grows in a row. In the past, it was a weed in the eyes of the villagers, but now it has become a treasure. The "intangible cultural heritage" straw woven with dandelion as the raw material has created a new way for villagers to become rich, showing a bright future in which intangible cultural heritage helps rural revitalization. Zhang Kuishan, the inheritor of Huanghekou straw weaving fire fighting skill, the intangible cultural heritage of Shandong Province, took the initiative to organize villagers to teach straw weaving technology. At present, more than 70 women from more than 10 villages around the village are organized to work in the workshop, with a per capita daily income of 40 to 80 yuan, successfully promoting the transformation of traditional skills into economic benefits. "I not only learned the skills of straw weaving in the Yellow River Estuary, but also made money by weaving straw weaving products. I can earn 80 yuan a day and do not delay taking care of my children." Huang Ping, 54, a villager of Shaojia village in Kenli District, said. Shaojia village is a microcosm of Shandong's characteristic cultural industry driving villagers to become rich. In recent years, Shandong has implemented the project of "intangible cultural heritage to help poverty alleviation and promote rural revitalization", and cultivated a number of professional towns and villages such as wood block New Year pictures, paper cutting, grass and willow weaving, which has led to the employment of hundreds of thousands of people. All localities have also explored new business forms for rural intangible cultural heritage development, promoted intangible cultural heritage projects to become key objects and high-quality resources such as maker space, innovative workshops and smart small enterprises, and helped promote the upgrading of rural intangible cultural heritage. At present, Shandong has formed a number of rural intangible cultural heritage leading brands, and many intangible cultural heritage projects have become important carriers to attract villagers' employment and drive villagers' income. For example, there are more than 500 farmers engaged in peach wood carving and processing in Feicheng City, with more than 20000 employees, and more than 20000 tons of peach wood raw materials are processed annually; There are more than 60 intangible cultural heritage employment projects in Linqu County, with more than 5000 employees and an annual per capita increase