A few days ago, a responsible person of the National Health Commission said at a news conference that he would continue to crack down on false and illegal TCM medical advertisements in a high-pressure manner to effectively protect and safeguard the health rights and interests of the people. In recent years, some so-called "miracle medicine" and "miracle medicine" advertisements that appear on and off the Internet from time to time not only damage the image of traditional Chinese medicine and disrupt the medical order, but also pose a threat to the people's "money bags" and even their health. Traditional Chinese medicine (TCM) contains thousands of years of health care concepts and practical experience of the Chinese nation, and has a very deep mass foundation. However, without professional education and training, ordinary people do have some difficulties in understanding and grasping the theories and methods of traditional Chinese medicine, which provides an opportunity for individuals to cheat under the banner of traditional Chinese medicine. Especially in the face of thorny and complicated diseases, false TCM advertisements often take advantage of the patients' urgent psychology of "rushing to seek medical treatment" to flaunt the so-called magical effects and even publicize the "cure all diseases". As a result, patients lose not only their "life-saving money", but also their own health due to the delay of their illness. The key to curb false TCM advertisements lies in raising the illegal cost and cutting off the interest chain. From the perspective of system, such advertising related acts have long been drawn an insurmountable "red line" by laws and regulations such as the advertising law and the Chinese medicine law, and corresponding punishment measures have also been set up. However, there are still some people who are driven by sudden profits to take risks, even forming an tacit interest chain among advertisers, advertising agents, advertising publishers and other groups, constantly renovating the pattern and playing a "marginal ball" to avoid regulation. In recent years, the relevant departments have continued to rectify such advertising chaos, investigated and dealt with some typical and major cases, and played a greater deterrent role. To further eradicate its survival soil, we need not only accurate and strict advertising monitoring to find problems in time, but also continuous and effective supervision and investigation to significantly increase the cost of illegal activities. Once there is no profit, the false advertisements of traditional Chinese medicine will naturally exit. To crack down on false advertisements of traditional Chinese medicine, we should pay attention to safeguarding the legitimate rights and interests of the elderly and other special groups. At present, various localities are carrying out special actions to crack down on old-age fraud, among which many illegal advertising acts targeting the elderly groups have been found. The elderly group has a large demand for medical care, a relatively weak sense of self-defense, and a certain economic capacity, so they naturally become "Tang Monk meat" in the eyes of lawless elements. For example, some exaggerate packaging and cheat the trust of the elderly under the banner of "experts" and "authority"; Some confuse the concepts of food, health food and medicine, and entice the elderly to buy at a high price; Some also use the so-called "ancient law" and "high-tech" as gimmicks, and use false propaganda to make the elderly pay for them... These illegal acts of targeting the elderly should be severely punished according to law, so as to create a good social environment for the elderly to enjoy a happy old age. To achieve effective governance, it is necessary to "cure the disease already" and "cure the disease before". At the regulatory level, false Chinese medicine advertisements involve multiple links and platforms. It is necessary to strengthen the linkage and comprehensive management of multiple departments, and strive to plug the loopholes in every link to prevent false Chinese medicine advertisements from going to the last step of facing consumers directly. For the publicity of law popularization, it is necessary to implement the "who