Today, the 2022 Guangdong International Tourism Industry Expo (hereinafter referred to as the "Tourism Expo") opened in Guangzhou. This year's Tourism Expo adopts the mode of "Online + offline" integrated exhibition, and sets up an immersive "meta universe" scene for the first time to show the latest achievements of our province in enabling industrial upgrading with "science and technology + tourism" and enhancing product efficiency with "culture + tourism", promoting the high-quality development of the tourism industry and better promoting the creative transformation and innovative development of Lingnan culture. It is worth noting that the "meta universe" scene set up by this Tourism Expo mainly sets up cloud display center, cloud mall, cloud activity center and other functions to realize one-stop cloud services such as cloud experience, cloud exhibition, cloud transaction, cloud promotion and cloud negotiation. At the same time, based on the unreal engine development technology, this year's Tourism Expo has carried out online equal proportion reproduction display of offline "global cultural Hotel" and "Guangdong Hong Kong Macao joint exhibition stand", and set up "VR cloud Exhibition" and "meta universe" interactive experience clocking points offline, breaking through the space-time constraints and realizing the integration and intercommunication from "face-to-face" to "screen to screen". This year's Tourism Expo also attracted cross-border participation of China Mobile, China Telecom, China Unicom, digital Guangdong and other scientific and technological enterprises, focusing on global tourism, smart scenic spots, digital culture and other fields, and promoting the innovative development of science and technology enabled cultural tourism industry. Since its establishment in 2009, Guangdong Tourism Expo has been held for 13 consecutive times. It is one of the most influential cultural and tourism exhibitions in Guangdong, Hong Kong and Macao Bay area and even in China. (news agency)