In recent years, with the in-depth implementation of the digital strategy of the cultural industry, new cultural formats based on digital technology and the Internet have flourished, and the excellent traditional Chinese culture is constantly glowing with new vitality to achieve creative transformation and innovative development. The application of digital technology has brought the excellent traditional Chinese culture into the public's view. The opinions on promoting the implementation of the national cultural digitalization strategy issued by the general office of the CPC Central Committee and the general office of the State Council in May this year proposed that by the end of the "14th five year plan" period, cultural digitalization infrastructure and service platforms should be basically completed, and a cultural service supply system with online and offline integration, interaction and vertical coverage should be formed. Around this goal, many cultural and Museum units have launched cultural and creative products with their own characteristics to enrich the supply of cultural services and make excellent traditional culture "hot". For example, the Palace Museum takes "a thousand miles of rivers and mountains" as the creative blueprint, and constantly launches digital art exhibitions such as "a thousand miles of rivers and mountains map 3.0" and "painting a thousand miles of rivers and mountains - the Palace Museum immersion Art Exhibition", which integrate traditional art and digital technology, vividly reproduce the grandeur of the peak works of green mountains and rivers in the Song Dynasty, and bring new artistic experience to the audience. The implementation of the digitalization strategy of the cultural industry has created new formats and scenes for the cultural industry. At present, young people's demand for cultural products is more diversified, and the ways of acquiring knowledge are becoming more and more diversified. We can actively use the digital industry platform to stimulate the interest and love of young groups for traditional culture in the form of knowledge sharing, webcast and other forms, and promote the development and growth of new formats with excellent traditional culture as the main theme. For example, digging deep into the genes of excellent traditional culture and intangible cultural heritage such as Chinese culture, Chinese memory, Chinese time-honored brands, and innovating consumption scenes will help promote the innovative development of excellent traditional Chinese culture. Some cultural and creative products relying on traditional cultural resources use digital technology, which has frequently become "hot money", triggering a cultural and creative boom. Only by grasping the aesthetic orientation and needs of the public, especially the young generation, and strengthening the research on the consumption orientation of new consumer groups, can we make traditional culture "trendy", promote the excellent traditional cultural resources of China to have a more sense of the times, and form a new consumption growth point. The high-quality development of jointly building the "the Belt and Road" provides a good opportunity to carry out in-depth cultural exchanges and disseminate excellent traditional Chinese culture relying on the digital platform. Building a batch of high-quality cultural products based on Chinese excellent traditional cultural resources will help to show the unique charm of Chinese culture and enhance the core competitiveness of cultural products rich in Chinese elements and national characteristics in the international market. In view of the expanding consumption demand of documentaries in the international market, a number of documentaries with the theme of Chinese cultural heritage have emerged, such as human memory - China's world heritage, materia medica China, and so on. These documentaries are disseminated to audiences at home and abroad through digital channels, opening up a new path for Chinese cultural products to enter the international market. Socialism with Chinese characteristics has entered a new era, and the cultural industry has become an important aspect of improving people's happiness index. Only by accelerating the development of new cultural formats, closely following the development of the times, docking with social needs, and promoting the integration of Chinese excellent traditional culture and scientific and technological development, can we constantly activate the vitality of Chinese excellent traditional culture with the spirit of the times, realize rational development and utilization in the protection and inheritance, and let Chinese excellent traditional culture glow with new vitality in the new era. (outlook new era)