Ten departments including the Ministry of culture and tourism recently issued the guiding opinions on promoting the high-quality development of rural B & B, proposing that by 2025, a rural B & B development pattern with reasonable layout, appropriate scale, rich connotation, distinctive characteristics and high-quality services will initially be formed, and the balance between demand driving supply and supply creating demand will be more obvious, so as to better meet the multi-level, personalized and quality mass tourism consumption demand, The quality of rural B & B products and services, development benefits and driving role have been comprehensively improved, becoming a landmark product for the high-quality development of tourism and helping to comprehensively promote rural revitalization. Suggestions are put forward to improve the planning and layout and optimize resource development. Integrate the development of rural B & B into the tourism development planning of various regions, link it with the national economic and social development planning, land space planning, etc., strictly abide by the cultivated land and permanent basic farmland, and the ecological protection red line, and ensure the coordination and sustainability of the development of rural B & B. Enrich cultural connotation and strengthen product construction. We should thoroughly tap cultural relics resources, fully display the culture with regional characteristics, and enrich the cultural connotation of rural B & B. We should respect the historical and cultural features, make rational use of natural environment, cultural landscape, historical culture, cultural relics, buildings and other resources, highlight the characteristics of rural B & B, integrate farming culture, traditional crafts, folk etiquette, local conditions and customs into the construction of rural B & B products, pay attention to cultural interaction with surrounding communities, and encourage rural B & B to participate in public cultural services. (outlook new era)