The huge demand of consumers for tourism has not changed, the great potential of tourism market development has not changed, and the trend of high-quality development of the tourism industry has not changed The efforts of market players are also indispensable to further activate the summer tourism market. Only by better meeting the tourism consumption needs of tourists and launching new products that meet the new tastes of tourists, can we win more consumers' favor Luhuitou scenic spot in Sanya, Hainan Province, opened for free on the first day, with more than 2000 tourists; The third highway s254 (Yuli Qiemo desert highway) crossing the Taklimakan Desert in Xinjiang Uygur Autonomous Region has been officially opened to traffic, and tourists have a new choice to visit great beauty Xinjiang; Since the implementation of the ticket free policy in Huashan Scenic Spot of Huayin City, Shaanxi Province, the passenger flow has increased, driving the rapid growth of related consumption of surrounding catering, accommodation, transportation and so on... With the arrival of summer vacation, the popularity of tourism projects has increased in many parts of the country, and the tourism consumption market has continued to pick up. As an industry with strong contact and liquidity, tourism is greatly affected by the COVID-19. However, it should be noted that tourism is increasingly becoming an important part of people's good life. People can enjoy the beautiful mountains and rivers of the motherland, feel the brilliant cultural charm, relax and increase their knowledge through tourism. In the long run, although the tourism industry has been temporarily affected by the epidemic, the huge demand of consumers for tourism has not changed, the great potential of tourism market development has not changed, and the trend of high-quality development of the tourism industry has not changed. At the same time, with the stabilization and improvement of the epidemic prevention and control situation, and the arrival of the summer tourism season, tourism demand has been effectively released. This provides a good opportunity for the development of the tourism market. At the same time, various regions have successively introduced preferential policies for summer tourism, which has also accelerated the recovery of the tourism market. Beijing issued accommodation vouchers with a total amount of no more than 30million yuan to consumers through tourism platform enterprises in batches to guide citizens and tourists to travel off peak and carry out cultural tourism and leisure consumption in the suburbs of Beijing; Xiangyang City, Hubei Province, seized the opportunity of the opening of the Zhengzhou Chongqing high-speed railway and launched a series of night economy themed tourism routes... Interesting summer tourism themed activities and practical preferential measures have enriched the supply of cultural tourism products and improved the attraction of scenic spots to tourists. The efforts of market players are also indispensable to further activate the summer tourism market. It should be noted that, on the one hand, tourists' tourism consumption is increasingly changing from low-level to high-quality and diversified, from focusing on sightseeing to giving consideration to sightseeing and leisure vacation; On the other hand, the travel and consumption preferences of mass tourism have also undergone profound changes. Tourists' demand for personalized tourism has become increasingly strong, and the integration of online and offline tourism products and services has accelerated. Only by better meeting the tourism consumption needs of tourists and launching new products that meet the new tastes of tourists, can we win more consumers' favor. Service is the key to the development of tourism. Previously, many scenic spots combined with online tourism platforms to launch one-stop services, which comprehensively covered service scenarios such as "eating, living, traveling, playing and shopping", which not only enhanced tourists' willingness to consume, but also improved tourists' tourism experience and won praise. Such exploration also enlightens us that by deepening the "Internet + tourism", expanding the application of new technology scenarios, enhancing the experience and interaction of tourism products, and improving the quality and level of tourism services, it is also an important aspect of further activating the summer tourism market. Fasten the "seat belt" to have a good time. The hotter summer tourism is, the more strict it is to implement normalized epidemic prevention and control measures. From informing the destination of the latest epidemic prevention and control policies in advance, to guiding tourists to actively cooperate with local epidemic prevention and control measures, to strictly implementing temperature measurement, checking health codes and other work, and paying close attention to all prevention and control work, tourists can have fun and have a good time. Not long ago, the general office of the Ministry of culture and tourism issued a notice to resume the operation of travel agencies and online tourism enterprises. This brings favorable policies to summer tourism. On the basis of doing a good job in epidemic prevention and control, relevant departments will increase support, market players will continue to innovate, and enrich the supply of tourism products. It is believed that the summer tourism market will be more prosperous. (outlook new era)