"Mulati, welcome back to your hometown to start a business. The township and village will fully support you to realize your entrepreneurial dream." Not long ago, at the gate of the "balanzan edles experience store" located in the tourism area of tierekrik village, Jiya Township, Hotan City, Xinjiang, two powerful hands were tightly held together. Wen Huide, the first Secretary of tiere Creek Village, said this. Early in the morning, he came to Murati's offline store to learn about the situation. In his words, "the arrival of mulati has added an aggressive and literate talent to the development of Hotan edeles silk industry." Mulati, a Uygur youth, just graduated from the school of economics, Hangzhou University of Electronic Science and technology this year. Although several enterprises in Hangzhou wanted him to join, he decided to return home to start a business. "Adelais silk represents the enthusiasm and passion of Uyghur people, who wantonly paint beauty on the land of life. Since high school, I have been studying abroad, and the love of missing my hometown is poured into the adelais silk of my hometown." Murati said with a smile. Adelais silk is a silk fabric with Xinjiang characteristics, which is woven after "tie dyeing". Its design is inspired by life, and its production technology is listed in the national intangible cultural heritage list. Perhaps it is because his family are more engaged in occupations related to edrice silk. Murati had the intention to start a business from the beginning of his freshman year, and positioned himself on the most familiar edrice silk. "During my study in Hangzhou, I registered and established the brand of balanzan edles silk, developed a website, with a monthly turnover of up to 100000 yuan, and received many awards and subsidies from the school and Hangzhou entrepreneurship competition." Mulati said that in the summer vacation of 2021, he traveled to various adelais silk factories and made a documentary called "discovering the beauty of adelais silk", which tells how Xinjiang bred the dazzling beauty of adelais. What attracts mulati is also the precise support of Hotan local government for returned educated youth who start businesses and find employment. "Mulati is a talent introduced by Jiya township. At present, there are many people engaged in edles silk, but there are not many educated young people with entrepreneurial foundation who return home from colleges and universities." Wen Huide regards Murati as the leader of the village's people on the road to common prosperity. "In addition to tax exemption for three years, we will also help balanzan establish the adelais silk supply chain and industrial chain. Now we are helping him find the best local adelais material production, product design and processing enterprises to form a consortium. The village will also help him build a live broadcast original ecological route and base." It was only a week after returning to Hotan from Hangzhou, and mulati's vehicle travel record showed that he had run more than 1000 kilometers. He pointed to wechat groups in his mobile phone and said, "it's going well now. There are already three balanzan offline experience stores." Under the guidance of Luopu County Tourism Bureau, tuyigu company, a well-known local adelais clothing design and processing enterprise, the enterprise of abulizi, the inheritor of the intangible cultural heritage of adelais silk, has formed a production chain and supply chain community with his experience store. "My adelais Tiktok has a large number of fans. Next, the Tiktok live broadcast platform around me will give adelais ribbons to more people who yearn for and love Xinjiang, and expand this new market of traditional silk products." Mulati is confident. Learning that mulati returned to his hometown to start a business, his alma mater Hangzhou University of Electronic Science and technology did not stop. The enrollment and Employment Department of the university continued to provide him with a package of entrepreneurial help. The Youth League Committee of the university is setting up a summer practice team to provide content and planning support for his live broadcast, and the society of the computer college will develop service applications for his platform free of charge. "Mulati has made some achievements during his school years. Now he has graduated with excellent grades and returned to his hometown to start a business. We will continue to support him and help him realize his dream of bringing his hometown people to wealth and bringing his hometown's traditional silk crafts to the world." Yechenyan, a teacher from the school's enrollment and employment department, said. (outlook new era)