? In the past month, the "Oriental selection" of the live broadcast room under New Oriental has suddenly become popular. In addition to agricultural products, books are also an important category sold in the live broadcast room. The sales volume often jumps by 10000 copies, which has attracted widespread attention in the book industry and cultural circles. Some even say that Dong Yuhui's popularity is "the birth of a top-notch book with goods". (Guangming Daily, July 5) ?? In the live broadcast room, the anchor dongyuhui picked up a copy of "Su Dongpo's biography" written by Lin Yutang, started with Su Dongpo's experience of being demoted to Huangzhou at the age of 44, talked about his growth experience, talked about Dongpo's meat, and read aloud "calm the storm". On the same day, 24000 copies of this book were sold. In the past three years, online activities and live broadcasting have become important measures for the book publishing industry to deal with the impact of the epidemic. Both publishing institutions and physical bookstores are actively exploring cultural "line" fields from the cultural scene. ?? However, even if it's not the epidemic, it's a good idea to make the live broadcasting room full of books. Entering the live broadcast room, the traditional book industry not only passively responds to the impact of the epidemic, but also actively seeks innovation and change, which is a "surprise" that makes the live broadcast room full of books and fully affirmed. For many readers, it is a pleasure to understand the content of books and buy their favorite books through live interaction. ?? Dong Yuhui's popularity brought traffic and unexpected applause from the book industry. Previously, some publishing institutions or bookstores have opened live broadcasting rooms. In March this year, the people's Literature Publishing House held a live broadcast of "Hello, humanities society - Celebrating the 71st anniversary of the founding of the people's Literature Publishing House". Writers, veteran editors and readers gathered together in the form of online live broadcast to feel the warmth and power of literature. According to statistics, netizens watched more than 1million people online. ?? In order to meet the needs of different readers, many institutions have planned online live broadcasting activities with distinctive themes and characteristics, which are eye-catching. The anchor vividly introduced the highlights of each book, and answered questions according to readers' comments. Many people rushed to buy and place orders, and many books were almost "second light", which was obviously good news for more people to love, buy and read books. If the brand is established, the knowledge service system is improved, and the live broadcasting of books is used to promote cultural transmission, the prospect is bound to be bright. ?? Indeed, in the digital era, the way of cultural knowledge dissemination and promotion should also keep pace with the times. Under the condition that online live broadcasting has gradually become a popular way for readers to acquire new knowledge, it is worth trying to promote cultural transmission with book live broadcasting. (outlook new era)