Nowadays, not only mobile phone manufacturers but also car companies are going to enter the mobile phone industry. On July 4, Xingji era, with Li Shufu as the chairman, signed a strategic investment contract with Meizu technology, a domestic mobile phone manufacturer, and officially announced that Xingji era held 79.09% of the controlling stake in Meizu technology and obtained independent control over Meizu technology. Li Shufu said that we should realize vehicle machine collaboration through the layout of mobile phone business. So why does Geely at the helm want to enter the mobile phone industry? What effect will the combination of the two produce in the future? Under cross-border integration, how will the industry develop in the future? Let's have a look. Star age officially acquired Meizu Recently, Meizu officially announced on its official wechat that the Xingji era strategic investment Meizu technology created by Li Shufu will jointly create a new smart experience track. On July 4, Hubei Xingji times Technology Co., Ltd. and Zhuhai Meizu Technology Co., Ltd. held a strategic investment signing ceremony in Hangzhou, officially announcing that Xingji times holds 79.09% of the controlling stake in Meizu technology and obtains independent control over Meizu technology. Li Shufu, founder of Geely and chairman of Xingji era, said that at present, a new round of technological and industrial revolution has spawned a large number of new formats and models, and technological innovation and ecological integration of the consumer electronics industry and the automotive industry are imperative. In the future, the track of smart cars and smart phones will no longer be monotonous, and they will no longer go their own way, but an integrated relationship of multi terminal, full scene and immersive experience for common users. "Through the layout of mobile phone business, the deep integration of consumer electronics industry and automobile industry, and the cross-border creation of user ecological chain, super collaboration can be achieved." It is understood that after this transaction, shenziyu, vice chairman of Xingji era, was appointed chairman of Meizu technology; Huang Zhang, the founder of Meizu Technology (also known as Huang xiuzhang), holds 9.79% equity. As the strategic consultant of Meizu technology products, the company's top management team will remain stable. In addition, Meizu technology will continue to operate as an independent brand after this strategic investment. Xingji era and Meizu technology will maintain brand independence and provide personalized consumption experience for different market segments. At the same time, the two sides will also work together to define a new integrated track, deeply integrate with the travel science and technology ecology, and build a cross-border user ecological chain. Geely enters the mobile phone industry across the border Nowadays, with the improvement of automotive intelligence, the intersection of automotive and mobile phone industries is growing. Huawei, Xiaomi, apple and other smart phone manufacturers are actively entering the field of new energy vehicles and smart cars. At the same time, Geely, Tesla and other car companies are also planning to enter the field of mobile phones. Tianyancha shows that Hubei Xingji times Technology Co., Ltd. was founded on September 26, 2021, with a registered capital of 715million yuan. The actual controller is Li Shufu, the founder of Geely; The business scope of the company includes mobile terminal equipment manufacturing, satellite mobile communication terminal manufacturing, integrated circuit chip design and services, 5g communication technology services, Internet of things technology research and development, etc. In September 2021, Xingji era signed a strategic cooperation agreement with Wuhan Economic and Technological Development Zone, announcing its entry into the mobile phone field. Geely believes that if Geely wants to surpass in the field of intelligence, it must strengthen collaboration with mobile technology. Entering the consumer electronics industry also hopes to bring a better experience to the majority of users across terminals and across scenarios. On June 13 this year, according to the public information released by the State Administration of market regulation, Hubei Xingji times Technology Co., Ltd. has signed agreements with Zhuhai Meizu Technology Co., Ltd. and Huang xiuzhang (Huang Zhang), and Xingji times plans to acquire 79.09% of the equity of Zhuhai Meizu. It is understood that before this transaction, Huang Zhang, the founder of Meizu technology, and Taobao China held 49.08% and 27.23% shares of Meizu technology respectively, and jointly controlled Meizu technology. After the completion of this transaction, Huang Zhang's shareholding in Meizu technology will be reduced to 9.79%, and Taobao China will withdraw its shareholding and control of Meizu technology. The acquirer, Xingji times, will hold 79.09% equity of Meizu technology and obtain independent control of Meizu technology. Now the acquisition is officially launched. According to Shanghai Securities News, "Chairman Li Shufu has thought about entering the consumer electronics industry for many years." Shenziyu, vice chairman of Xingji era, said that one of the main reasons for the current downturn in the mobile phone market is that the homogenization is very serious, and cross-border players are needed to make greater innovation in this industry. In the future, the competition between the automobile industry and the mobile phone industry will no longer be a single race moral competition. Multi terminal and full scene are complementary, and consumers can have a better experience across terminals. In fact, in recent years, Li Shufu has been promoting the transformation of Geely from a traditional manufacturing enterprise to a technology group, actively laying out the future science and technology fields, including flying cars, LEO satellites, chip research and development, mobile phones and other fields, hoping to build an intelligent ecosystem in an all-round way and seize the key node of the interconnection of all things. Where does the domestic smart phone represent Meizu in the future? Statistics show that Huang Zhang (also known as Huang xiuzhang), who worked in the electronics industry in his early years, founded Meizu technology in 2003, initially developing MP3 players. He turned to the smart phone industry in 2007 and 2008, and launched Meizu M8 in 2009. He once sold 100000 units within two months after its release. According to Shanghai Securities News, Meizu and its Meilan brand released a total of 25 mobile phones from 2015 to 2017, with an average mobile phone shipment of about 20million. However, with the increasingly fierce competition in the smart phone market, Meizu's development is also in trouble. According to cinno reaserch, a market research organization, Meizu sold 450000 units in 2021, with a market share of only 0.1%. Meizu has no presence in the top ten domestic markets. Now the acquisition has been officially launched, and Li Shufu has officially taken over. With the acquisition of Xingji era, Meizu has also entered a new stage, and will receive more support from the industrial chain and ecological resources. Meizu technology has advantages. It has been deeply involved in the consumer electronics industry for nearly 20 years. It is a pioneer in China's smart phone industry. It has more than 10 years of experience in operating system development. The constantly upgraded flyme operating system has served hundreds of millions of users. In the future, Meizu technology will be supported by more industrial chains and ecological resources. Flyme system will continue to iterate and upgrade to build a better smart phone, and will accelerate the era of mobile phones, open a new integration across platforms and terminals, and bring users a better experience of Internet of things. According to every report, Xingji era locates the high-end mobile phone market, and there is no conflict between product planning and Meizu. Relying on Meizu's deep accumulation in the mobile phone market, it can quickly ensure that the products of Xingji era are mature and launched on schedule. Therefore, the two sides will cooperate closely. At the same time, Xingji era will continue to invest resources in the direction of future product innovation, such as XR, AR, AI technology, etc. In addition, Xingji era and Meizu technology can share resources, further improve market competitiveness, and accelerate the implementation of Xingji era strategy as a whole. Meizu technology has long started the strategic layout of smart phones and aiot to create an intelligent technology ecosystem, which is also in line with Li Shufu's layout and the strategy of the Xingji era. (Xinhua News Agency)