"This year, from 13-14 yuan per kilogram at the initial stage of listing to 9-10 yuan at the later stage, the price is very stable." In reply to the sales of this year's sugar poppy variety litchi, Pingshan Town, Gaozhou City, Maoming, calculated an account for gezhiyong, the head of Da agriculture. This year, the purchase price of litchi has remained basically stable in a high range, and the supply of high-quality litchi is in short supply. 2021 is the "great year" of litchi. Maoming has made great efforts to achieve high yield and harvest. The total sales revenue of fresh fruit alone reached 7.12 billion yuan, creating a new peak in Litchi sales. According to the preliminary statistics of relevant departments of Maoming City, litchi has experienced a "small year" this year. Although the output has decreased by about 15%, the purchase price has increased by about 30% compared with last year. Under the pressure of the epidemic, Maoming still set a new high in the sales price of fresh litchi fruits in the past 20 years. According to the estimate of Maoming fruit industry development center, the sales of fresh litchi fruit in Maoming this year is expected to reach 8.07 billion yuan. Take the lead?? More than 10000 customized trees make farmers stable and affordable In Lihong season, Gongyuan garden in Genzi Town, Gaozhou City attracts a large number of tourists to visit the garden and enjoy fruits. The ancient trees here are towering. People call it the "living litchi Museum". Different from previous years, litchi trees in Gongyuan park are hung with "customized cards", which clearly indicate the number, variety and the name of the customizer. "The custom card is the 'ID card', which is the owner of this year's litchi tree fruit." Jialan, the relevant person in charge of Gaozhou litchi customization project, introduced that after customizing litchi trees, not only will there be special personnel to regularly share the growth of litchi trees, but also experience the fun of litchi picking in the mature season. "The 'host' who doesn't have time to come over, we live pick, and the cold chain comes home." Garland said. There are 32 litchi trees in uncle he's family in Baiqiao village, Genzi Town, not far from Gongyuan. "I don't even have to pick the fruit this year. All of them have been booked out and wait for the money." As early as March this year, he contracted all the litchi trees to operators. He only needed to manage the litchi well, and there was no need to worry about selling litchi. "In this way, if the fruit is still in the branches, the money has already entered the pockets of Li Nong." Garland said. Maoming municipal Party committee and Maoming municipal government innovatively launched the "litchi customization" mode, and made every effort to promote litchi sales from "selling by box and box" to "customizing by grain, tree and piece". The "litchi customization" mode integrates resources such as agriculture, enterprises, culture and tourism, and creates composite products such as "litchi + tourism" and "litchi + food" to attract many citizens and tourists to the origin, buy special products, eat agricultural meals, visit scenic spots and live in accommodation. It can be said that "one industry leads to prosperity and multiple industries". This year, more than 15000 litchi trees were customized in Maoming, and more than 40000 Jin of "Fuli cards" were pre sold. The price of "litchi customization" is more than twice that of the purchaser. Hit a combination fist?? 100000 e-commerce promotion In the litchi season every year, when e-commerce is promoted on June 18, Li taizan, a litchi planter in dashizhi village, Hejiang Town, Huazhou City, is busy from morning to night. 70% of his litchi is sold on e-commerce platforms. According to the purchasing power ranking released by jd.com on June 18 this year, Maoming's consumption to purchase ratio (the ratio of the amount of goods sold by a region to the amount of goods purchased from other places through online platforms) ranks first in Guangdong, and Maoming ranks first in the upward direction of Guangdong's high-quality agricultural products in the dimension of consumption characteristics. Maoming has more than 3600 litchi e-commerce and more than 8000 wechat businesses. At present, the "100000 e-commerce selling litchi" live broadcast talent with goods marketing competition is in full swing. "Under the guidance of the government and industry associations, e-commerce is paying more and more attention to brand and quality. This year, litchi e-commerce is very active, showing the characteristics of selling good brands, quality and price." Said daiyaowu, Secretary General of Maoming E-Commerce Association. On May 29 this year, China litchi longan industry conference was held in Maoming for the third consecutive year to drive the development of the whole national litchi longan industry chain with a national platform. Zhuangyuequn, deputy secretary of Maoming municipal Party committee and mayor, said that Maoming promoted the high-quality development of Maoming litchi industry and continued to improve the income of fruit farmers by playing the "four cards" of industry, market, technology and culture. At present, the per capita disposable income in the industrial park of the litchi advantageous production area in Maoming City is 21% higher than the average level of the whole city. Litchi has become the "happy fruit" and "cash cow" of the common people. With the promotion of China litchi longan industry conference and the second litchi longan Expo, Maoming Party committee and government have continuously made litchi sales combinations such as e-commerce, customization, export and processing to provide litchi farmers with all-round services such as finance, technology and market. —— Led by the Party committee and the government, it took the initiative to connect litchi exhibition and sales activities. The principal of Maoming municipal government led the team to Macao, Chengdu, Hangzhou and other places to hold litchi brand promotion and litchi tasting meetings. —— Maoming initiated the "litchi loan" product, providing a package of comprehensive services of "order agriculture + smart logistics + finance" to solve the problem of shortage of funds for litchi farmers. —— Taking advantage of RCEP policy, Maoming litchi has been exported to 20 countries and regions in Europe, North America and Southeast Asia this year. As of June 23, this year, Maoming exported 2111 tons of 168 batches of litchi, with a value of 48.955 million yuan. Industrial chain breakthrough?? Litchi beverage production base put into operation To the north of Gaozhou City, in the litchi berry workshop of Guangyao Wanglaoji Guangdong litchi (Maoming) Industrial Park, fresh litchi were put into the production line, cleaned, shelled, denuded and juiced at one go. After the automatic litchi juice production line, cans of "litchi Xiaoji" have gone to the consumer market from here. It is reported that this is the first production line capable of processing clear litchi juice in China, which can process 200 tons of fresh litchi fruit every day. For a long time, it has been difficult to further extend the litchi industry chain due to the short board of intensive processing. On May 28 this year, the largest litchi beverage production base in China was put into operation in Maoming, and the "high-grade fresh fruit" and "intensive processing" of litchi were synchronized. "Maoming base can solve the sales problem of 45000 tons of fresh litchi every year, increase the added value and prolong the consumption cycle." Project leader lvzhendong said. In Guangdong, 97% of the litchi industry is dominated by fresh fruit sales, of which Maoming litchi output accounts for about 50% of Guangdong output. "Lixiaoji" has changed litchi from regional production to global consumption, from seasonal production to annual sales. (Xinhua News Agency)