In order to further regulate the practice of network anchors, strengthen the construction of professional ethics, and promote the healthy and orderly development of the industry, the State Administration of radio and television and the Ministry of culture and tourism jointly formulated the code of conduct for network anchors. What are the requirements of the code of conduct for the behavior of network anchors? What behaviors are clearly not allowed? Let's get to know each other. Who does the code of conduct apply to? According to the code of conduct for network anchor, anchor personnel who provide network performance and audio-visual program services through the Internet, including those who live broadcast on the network platform, have real-time communication and interaction with users, and speak and appear in the above audio and video program forms, shall comply with this code of conduct. The virtual anchor and content synthesized by artificial intelligence technology shall refer to this code of conduct. be careful! These 31 acts will be strictly prohibited The code of conduct for network anchors specifies that network anchors shall not have the following behaviors in the process of providing network performance and audio-visual program services: In addition to 31 explicitly prohibited behaviors, the code of conduct for network anchors also clearly regulates many issues of high concern to Internet users. For example, network anchors shall truthfully declare their income and fulfill their tax obligations according to law. The network anchor should consciously abandon vulgar, vulgar, kitsch and other vulgar tastes, and consciously oppose such undesirable phenomena as flow supremacy, abnormal aesthetics, "mess in the rice circle" and money worship. It is noteworthy that the code of conduct for network anchor also clearly states that for live broadcast content that requires a high professional level (such as medical and health care, finance and economics, law and education), the anchor should obtain the corresponding professional qualification and report the professional qualification to the live broadcast platform, which should review and record the qualification of the anchor. The code of conduct for network anchors specifies that warnings and constraints should be strengthened for network anchors who have violated the rules. For network anchors who have serious problems, have problems for many times and persist in teaching, their accounts should be banned, and relevant network anchors should be included in the "blacklist" or "warning list". It is not allowed to start broadcasting again in the form of changing accounts or platforms. The code of conduct for network anchor also stipulates that illegal and immoral artists shall not be provided with the opportunity to perform in public, to speak and to appear on camera, and to prevent their return from shifting positions. (copywriter / poster: Wang Ying) (outlook new era)