[sharp review of film and television] Recently, a number of film and television dramas with sweet favorite theme have been put online. Although the number is quite large, the influence is average. People can't help but ask, has the sweet favorite theme that has been sought after by many audiences been "out of favor"? In recent years, the film and television works with the theme of sweet pet have experienced a process from market explosion to gradual decline. In 2017, the beloved concubine of two generations publicized "sweet pet" as a label, successfully leveraging the market. Sweet pet has been upgraded from a traditional film and television "element" to a vertical segmentation type of online audio-visual and film and television drama. Since then, every year, a large number of sweet favorite themes have emerged on major video websites, satellite TV platforms and even Film Golden stalls, harvesting the traffic and box office of young audiences. However, with the number of sweet pet creations increasing year by year, the market tends to be saturated. Observing the online drama market, Tianchong's works rose from 31 in 2017 to 57 in 2018, and then to 106 in 2019, and began to make rapid progress. This creative craze turned a corner in 2020 and began to decline, with the number of online titles falling to 39. From the word-of-mouth, the score of Douban, a sweet pet work promoted by this Valentine's day, was as low as 2.7, making it the first sweet pet work to be popular on Weibo due to its "Ugliness". Not only did the number decline, but the public praise overturned, and the viewing box office also plunged. The creation of sweet pet has a long history. Some producers lack sufficient respect for the film and television market and the audience. In order to pursue short-term profits, they regard sweet pet as the traffic password. They do not invest enough in creation, and lack innovation ability and innovation consciousness, resulting in the old story and plot patterning. The main plot of many works is supported by the same fixed template, and it is not uncommon to fall in love at first sight and be happy with the enemy. As far as youth campus dramas are concerned, the protagonist line has changed from a sworn enemy to a never-ending one, and the supporting actor line is mostly set to match the affectionate male and the vicious female. The story of going out of the campus and entering the workplace generally begins with the female newcomer knocking down the male leader, and the two people finally achieve good results through layers of fetters. Occasionally, there are some new and exciting settings, which soon become dull under the repeated works. Tian Chong's works can not escape the problem that the protagonists are childish and weak. The protagonists are set up repeatedly as stubborn girls and dandy young masters, ordinary learning scum and high cold learning tyrants, ghost horse girls and affectionate princes. They have a single background and personality, and some of their behaviors lack sufficient psychological motivation, giving people a neurotic and inexplicable feeling. There are also some scenes, lines and conflicts that are copied from the assembly line. The audience can guess the ending after reading the beginning. It is difficult not to produce aesthetic fatigue. Not only that, sweet favorite plays often excessively and deliberately show the sweet state of the male and female protagonists, resulting in unreasonable plot and loopholes in logic. The story background of an ancient costume drama is set at the time when the etiquette of the Ming Dynasty was most strict. The supporting actress was seen changing clothes by the male lead and her reputation was damaged. Even the legitimate daughter of the family could only marry to be a concubine. The female lead fell into the water and was carried ashore by the male lead without worrying about her reputation. In another play, the hero's sister easily broke into the heroine's house and let a mouse go. The heroine was afraid and easily moved into the hero's house on this excuse. In addition, the male and female protagonists will touch their mouths when they fall down, and thump on the wall for no reason. There are instant noodles and handstand kisses. Although the audience watch the sweet favorite drama for "sweetness", too much artificial saccharin and low-quality sugar will only turn people off. In addition, some works of Tian Chong are lack of profound ideological connotation, and even have the problem of biased value orientation. In addition to the dog blood plots such as dropping out of school, car accidents, abortion, and going abroad, there are also some characters in Tianchong's film and television works who blindly pursue love and do not want to work and study, and some characters are perfidious and still have a strong sense of righteousness when stepping on multiple boats. In the face of relatively young market subjects, such works will make them have unrealistic or even incorrect cognition of emotional life, and have a far-reaching negative impact on social culture. Tianchong routine is no longer a market vane, but is actually closely related to the high-quality development of China's film and television market. Under the policy guarantee, platform support, capital investment and the emergence of talents, excellent films and TV plays have appeared frequently, and the audience's aesthetic ability has risen. Whether it is the awakening age and Changjin lake with the theme of revolutionary history, the mountain and sea situation and the world with the theme of reality, or the type creation such as the beginning and the silent truth, excellent works emerge in endlessly and innovation is everywhere. In such a market environment, young audiences have gradually formed a high-grade aesthetic pursuit. Therefore, the "falling out of favor" is not just a matter of the subject itself. The market still needs high-quality sweet PET film and television works, and how to improve the quality of sweet pet theme works is the key to the problem. High quality Tian Chong film and television works should innovate plot mode, expand ideological connotation and convey positive value. Take the day when I became you and sito as examples. Such dramas are popular. The main theme and plot of this kind of dramas is that the sword moves in the wrong direction, which brightens people's eyes. While "you are my glory", "you are my fortress" and "stewed Sydney with rock sugar" show the sincere love, show the hot-blooded dream and inspirational youth of the male and female protagonists, convey the positive value concepts of selfless dedication to the people of the country and tenacious struggle for the dream, and thus have spiritual resonance and emotional resonance with more audiences. At present, China's film and television market is becoming more and more mature, and the audience's aesthetic needs and artistic taste have been greatly improved. The theme of sweet pet should not be confined to "routine" any more, and only aim at stimulating the audience's sensory pleasure. Routine works compensate the audience's desire experience in the form of daydreams, while the creation of high-quality sweet pet works should respond to the social reality of the new era, provide insight into the social reality, and pay attention to the changes of people's emotional structure, aesthetic structure and cultural preferences in the new social and cultural context, so as to achieve moving, moving and educating people with emotion. (outlook new era)