As the policy of promoting consumption continues to increase, the distribution of consumption vouchers has become one of the effective means to boost consumption and expand domestic demand. During the "618" campaign this year, many places used the new method of digital RMB red envelopes to help consumption. Experts predict that the consumption data in June will further improve. On June 19, JD technology released data showing that during the "618" period of JD this year, users spent 400million yuan using digital RMB in JD, a year-on-year increase of more than 18 times. It is understood that during the "618" period, JD technology and a number of banks jointly distributed digital RMB red envelopes in 23 pilot cities on a large scale for the first time, with an amount of more than 10 million yuan. Songxiangqing, vice president of the Government Management Research Institute of Beijing Normal University and director of the industrial economy research center, told the Securities Daily that the distribution of digital RMB red envelopes is an innovative consumption model based on "Internet + finance", which is conducive to tapping new consumption potential and cultivating "smart +" consumption of smart products and services. Recently, Guangzhou, Tianjin, Hangzhou and other places have successively issued digital RMB red envelopes to boost consumer demand, and subsequent related activities will be carried out in many places. For example, Xiamen's digital RMB red envelope activity will start registration on June 22, with a digital RMB red envelope amount of 20.22 million yuan and a digital RMB super value coupon with a total amount of 40million yuan; From June 18 to June 30, Suzhou will issue 20000 digital RMB targeted consumption red envelopes, with a total amount of 1million yuan; Wenzhou will soon issue a digital RMB red envelope of 30million yuan. "Consumption coupons are a good short-term stimulus, which is equivalent to the government or enterprises transferring purchasing power to the public and spending in specific areas within a specific period of time, so as to rapidly enhance the marginal consumption propensity of residents in the short term through the leverage effect, stimulate the recovery of consumption in related areas, and then drive the production and operation of enterprises to improve and relieve the pressure on economic operation." Fu Yifu, senior researcher of Xingtu Financial Research Institute, told the Securities Daily. Under the effect of the relevant policies of stabilizing investment and promoting consumption, the market demand has gradually improved. According to the data of the National Bureau of statistics, in May, the total retail sales of social consumer goods fell by 6.7% year-on-year, 4.4 percentage points lower than that in April. In the first five months of this year, the total retail sales of social consumer goods reached 17168.9 billion yuan, a year-on-year decrease of 1.5%. "With the implementation of a number of measures to benefit the people, such as digital RMB and consumer vouchers, the consumer markets in various regions have gradually recovered, unleashing the consumption potential and stimulating the consumption vitality. It is expected that the consumption data in June will be further improved." Songxiangqing said that at the same time, new forms of consumption continue to emerge in China, and new consumer demand will increase accordingly. It is suggested that all localities make full use of new technologies and new business models, continue to increase support for consumption promotion policies, and empower the new consumer market. "In the future, the growth foundation of the consumer market will be more solid, and the follow-up will also usher in better repair. It is expected that the year-on-year growth rate of the total retail sales of social consumer goods will turn positive." Fu Yifu thinks. (Xinhua News Agency)