It has been incorporated into the national strategy to incorporate Chinese culture into the "Internet" and "cloud" to realize the permanent preservation and sustainable utilization in the digital world. According to the opinions on promoting the implementation of the national cultural digitalization strategy recently issued, by the end of the "14th five year plan" period, the cultural digitalization infrastructure and service platform should be basically completed to form a cultural service supply system with online and offline integration, interaction and three-dimensional coverage; By 2035, the national cultural big data system will be established, the panorama of Chinese culture will be presented, the digital achievements of Chinese culture will be shared by the whole people, and the excellent innovation achievements will be well known at home and abroad. Promoting the implementation of the national cultural digitalization strategy will surely build a "digital cornerstone" for the construction of a cultural power. The Chinese civilization has a long history, is broad and profound, is the unique spiritual symbol of the Chinese nation, is the foundation of contemporary Chinese culture, is the spiritual link to maintain the Chinese all over the world, and is also the treasure of Chinese cultural innovation. In the information age, cultural digitalization is a basic project to make the most basic cultural gene of the Chinese nation adapt to contemporary culture, coordinate with modern society, and promote it in a way that people love to see and have broad participation. For a long time, the digital collection and collation of ancient books, cultural relics, intangible cultural heritage, dialects and other fields have continued, and considerable progress has been made. The next work needs to continue to work in breadth and depth, not only to achieve full coverage without omission, but also to improve the granularity and precision, so that Chinese culture can be inherited in the digital world in its true appearance. To realize the digitalization of culture, collection is only the first step. The completion of collection does not mean that the national cultural big data system with physical distribution, logical association, fast link, efficient search, comprehensive sharing and key integration has been completed. How to mobilize the maximum "computing power" and design the best "algorithm", open up the traditional classification of cultural resources, promote digital linkage and integration, and deeply tap the high-quality IP of Chinese culture to achieve creative transformation and innovative development is a more difficult and important task. In this regard, we should be fully prepared and have a "number" in mind. The process of cultural digitalization is the process of introducing cultural materials into the virtual world by using high-tech means such as artificial intelligence, Internet of things, big data and cloud computing, so as to achieve deep integration. Facing this digital space which is quite different from the traditional cultural style, we need to use a new vision and a new logical language to extract Chinese cultural elements, symbols and logos with historical inheritance value, and create new cultural styles and high-quality content. Only in this way can we continuously enrich the contemporary expression of the cultural genes of the Chinese nation and let the excellent traditional Chinese culture carry forward in the digital world. In reality, cultural digitalization also provides a new scene for cultural life. From the continuous popularity of online literature, online video, webcast, digital library, virtual museum and E-sports to the continuous emergence of new business forms such as cloud performance, cloud exhibition and cloud tourism, the development, utilization, storage, expression and dissemination of cultural resources by digital technology have enriched the types of cultural products and services and expanded the industrial scale. With the deepening of digitalization, cultural consumption experience will achieve a leap from "online" to "present". Upgrading the new digital experience of "not moving, the heart is far away" and creating a new consumption scene combining virtual and real is an effective path for the creative transformation and innovative development of Chinese excellent traditional culture in the digital world. This requires not only the top-level design of the cultural database, but also the active action of the market players. Throughout history, culture has always been the deepest and most lasting force to promote the development of human society. Facing the future, we will usher in a more magnificent and colorful digital world. The development of digital science and technology is changing with each passing day, and the charm of Chinese culture is ever-changing. By adding digital wings to the cultural heritage and development, Chinese culture will surely bloom more dazzling glory in the digital age. (Xinhua News Agency)