The Beijing Municipal Bureau of culture and tourism, together with the Beijing News, launched the "Four Seasons Beijing" theme promotion activity, touring Beijing theater to clock in and return to the capital theater, making drama life a new fashion In the spring of 2022, affected by the new round of epidemic, the cultural life of Beijing citizens has been turned online. For example, in the past Dragon Boat Festival, the Beijing Municipal Bureau of culture and tourism coordinated the city's online cultural and tourism resources and launched nearly 300 "Dragon Boat Festival on the cloud" - cloud Tour Series theme activities. Each theater has also put its own masterpieces on the Internet. The cultural card of "watching Beijing in the big play" is presented in a variety of carriers. Now, with the epidemic situation becoming more and more stable, some theaters are slowly opening. Previously, the Beijing News and the Beijing Municipal Bureau of culture and tourism jointly launched the "Four Seasons Beijing" promotion activity. This summer's theme focused on "watching dramas in culture and tasting ancient capitals". The reporter also visited some places where dramas were clocked in. Beijing People's Art Taste 70 years of historical precipitation Beijing People's art troupe has also become more and more sophisticated over time. Beijing People's Art Institute was founded in June, 1952. The first president of Beijing People's Art Institute is the famous playwright Caoyu. This year coincides with the 70th anniversary of the founding of Beijing People's Art Institute, and many big plays are staged in turn. Today's people's art has many cultural functions besides watching plays. Visitors can not only travel to the Theater Museum, but also return to the era of theater masters; You can also go to the drama bookstore to find some reading materials to increase your understanding of the drama. If you take this book with you, you can also punch in the seal here; Buy a cup of coffee at the "drama cafe" and wait for the opening of the show while drinking. With the stabilization of the epidemic situation, tickets for the 70th anniversary performance of the people's Art Festival, teahouse, have also been opened for sale. The originally planned Memorial performances, such as ruanlingyu and mutiny, will be resumed one after another. See the official account of "Beijing People's Art Theater" for detailed performance information. Not far from the people's Art Festival, the bookstores owned by the commercial press are full of books. After watching the play, you can punch in here. This bookstore was selected into the list of the first batch of new era civilization practice bases of Beijing municipal departments in 2020. The history of Hanfen building can be traced back to 1904. Entering this bookstore, customers will feel the difference between it and other bookstores. Pragmatic simplicity is its appearance, voluminous volume is its inside. It is very quiet here. There is no sense of impetuosity. Interspersed in the voluminous volume are various cultural peripheral products - postcards, hand books, as well as the favorite stamp points for card punching enthusiasts. A seal with the appearance of Hanfen building, leaving people infinite memories. Around Wangfujing Street, there are Juyin theater, pioneer theater of China National dialect theater, etc., as well as the "happy fried dough twist" drama block under construction. It is located on the underground floor of Dong'an Market. In the future, it will integrate performance, drama experience, shopping, catering and other contents, so as to make the drama more spacious and popular. Jixiang Grand Theater When Opera Meets youth culture The 88th floor of Yintai, a few hundred meters away from here, is also very "theatrical". The "auspicious Grand Theater", which Mr. Mei Lanfang performed many times, reopened in 2021 after several years of closure. After taking the elevator upstairs, you can see several large characters of the theater at the first sight, and then you can have a panoramic view of the surrounding scenery of Wangfujing. You can also see the white tower of Beihai Park from a distance. In the Theater Hall, visitors can visit the theater history exhibition and the historical allusions of Mr. Mei Lanfang. Nowadays, opera has entered the world of young people in an all-round way. There are many opera elements in game roles and popular music. The key to attracting young audiences is how to actively build a flexible and efficient market-oriented operation mechanism and adhere to "traditional culture and modern expression". In the future, it is just around the corner that the theater will become a new clock in place and a cultural and tourism landmark for online celebrities. Relying on the historical and cultural background of Wangfujing golden street and Centennial theater, Jixiang Grand Theater is decorated with ancient flavor, but full of sense of science and technology, and its audio-visual effect is better than before. The first "dance rhyme · auspicious Dance Performance Season" is a new dance performance brand that combines traditional culture and contemporary art. Its holding will inject high-quality cultural content into Wangfujing area and become an annual dance culture feast in Wangfujing area and even Dongcheng District. Due to the epidemic, please pay attention to the official account of "Beijing Jixiang theater" for specific performance time. Chinese children's Art Let children feel the art world As the newlyweds walked by the roadside to take wedding photos, the reporter first went to the Chinese children's Art Theater, which is built like a baroque castle. It was founded in 1956. The words "Chinese children's theater" in the middle of the building were inscribed by SongQingLing, honorary president of the people's Republic of China. On the weekends before the outbreak, many parents often took their children to the holiday classic small theater above the Chinese children's theater. The theater has broken down the age of children, whether they are 3 to 6 years old or over 6 years old, they have spiritual supplies. Near the theater, there is a new China children's products store established in 1956, as well as a number of restaurants, which is quite convenient for walking children during holidays. Please pay attention to the "China children's Art Theater" official account during the opening hours of the theater. Gongmei building Beijing gifts can be bought and "learned" In recent years, with the development of cultural and creative undertakings, "cultural tourism" + "cultural and creative" is helping traditional culture go further. In many scenic spots in Beijing, visitors can see the "Beijing gift" counters or storefronts, which mainly sell products related to scenic spots or traditional culture. When tourists leave the scenic spot, these small objects can still evoke good memories years later. "Beijing gifts" is a brand of tourism commodities and cultural and creative products launched by the Beijing Municipal Bureau of culture and tourism. In 2022, the Beijing Municipal Bureau of culture and tourism is gradually building "Beijing gifts" new commodities that can reflect Beijing's regional characteristics, the characteristics of the capital and the connotation of national culture, and promoting the development of "Beijing gifts" towards high-end, high-quality and international development. In front of Gongmei building, the cute sculptures of Bing Dwen Dwen and Shuey Rhon Rhon attract tourists to punch in and take photos. Despite the end of the Beijing Winter Olympics, there are still many customers in the Winter Olympics flagship store on the first floor. The Gongmei building, which was built in 1954, is known as "the first shop of Chinese arts and crafts". In terms of commodity selection, the store has introduced brands closer to the times in recent years, such as the Winter Olympics flagship store and the Expo flagship store. The types of cultural and creative products are also innovating. While insisting on promoting the traditional culture, it has added more practicality and interest. The reporter saw many products related to the theater visit in Wangfujing Gongmei building. At the gift counter in Beijing, you can see the paper-cut decoration with strong Chinese style when you look up. On the shelves are rows of various exquisite gifts - porcelain people, Peking opera masks, paper-cut, shadow puppets, copper products... Handicrafts of different textures and different art categories condense drama elements. Niu Chao, manager of Gongmei building, said that before that, they had often organized intangible cultural heritage promotion activities so that the general public could learn and understand the subtle skills behind the arts of rope weaving, leaf painting, paper cutting, silk cutting enamel and so on. Through the drama tour around Wangfujing Street, I believe every tourist will deeply feel the changes in Beijing and the improvement of public service efficiency. The rich and colorful cultural life of the citizens in the capital can not be separated from the efforts of the Beijing Municipal Bureau of culture and tourism. In the past year, by undertaking the exhibition of national excellent stage art works since the founding of the party for a century, holding the China Peking Opera Art Festival and the China opera culture week, and creating a cultural card of "watching Beijing with great dramas", different cultural and artistic forms are contacting the life of the citizens in a more grounded way. The organic and harmonious existence of "Dramatization of life and dramatization of life" is itself the best city card. (outlook new era)