Advertising provokes controversy and is accused of being brushed aside 711 response: made by individual stores

2022-06-09

Recently, an advertisement for lemon tea and mini wine in 711 convenience store triggered a heated discussion. The advertisement said "she's not drunk and has no chance". It was suspected that she missed it. As soon as it happened, it was posted on the microblog. On the evening of June 8, Guangdong Saiyi convenience store Co., Ltd. issued a statement on its official microblog that, "Recently, some public media reported that a very few stores in 7-Eleven Maoming region in Guangdong used inappropriate advertising terms in the 'lemon tea and mini wine' poster. After verification, the poster was made and posted by a very few stores in Maoming region without reporting to the company's headquarters for review and approval, in violation of the company's internal advertising management rules and regulations.". Regarding the subsequent punishment, the statement said, "After we learned about it, we ordered the relevant stores to immediately remove the posters and deal with the relevant employees in accordance with the company's internal management regulations on June 7. We sincerely apologize for the public discomfort caused by the above events. In the future, the company will learn from the lessons, strengthen the standard management of employees, and put an end to similar situations. We also welcome the continuous supervision and criticism of the company from friends in the media and the public.". Not long ago, 711 was also fined for selling expired food. During the "315" period this year, the Tongzhou Xinhualian Jiayuan store of 711 (Beijing) Co., Ltd., which was exposed to sell expired food, was recently fined 100000 yuan, confiscated 36.2 yuan of illegal income, revoked its license, and was not allowed to apply for a food production and operation license within five years by Beijing Tongzhou District market supervision and Administration Bureau. According to the reasons for punishment, on March 15, the media exposed that the party concerned was suspected of selling food beyond the shelf life. After investigation, on March 1, the party concerned sold a total of 10 handmade golden vegetable balls and pickled meat bags with the shelf life up to February 28. (Xinhua News Agency)

Edit:Li Jialang    Responsible editor:Mu Mu

Source:takungpao.com

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