Recently, the general office of the CPC Central Committee and the general office of the State Council issued the opinions on promoting the implementation of the national cultural digitalization strategy, proposing to develop a new scene of digital cultural consumption, and vigorously develop a new digital cultural experience combining online and offline integration and online presence; We will comprehensively promote the construction of the national cultural big data system, the National Smart Library System and the public cultural cloud, enhance the supply capacity of public cultural digital content, and improve the digital level of public cultural services. From now on, this edition has opened a column "decoding · cultural digitalization" to explore the path of cultural digitalization from the aspects of higher quality digital cultural resources, more convenient public cultural supply, richer digital cultural experience, etc. —— editor Watch art videos and cultural lessons online, book venues through the public culture and tourism cloud, and watch live broadcasts of Tourism... Recently, journalists have visited many places. The development of digital culture is playing an increasingly important role in promoting the equalization, full opening and high quality of public cultural services. Innovative forms to attract young people to "punch in" Recently, the series of short videos of "art is not over - art that you can understand in seconds" inspired qianjialu, a citizen of Zhangjiagang, Jiangsu Province, to have a literary dream. After watching the videos, she not only created her first music work, but also re practiced the erhu she learned in her childhood. "I heard that the Municipal Cultural Center has launched a small program 'one city with many flowers', which has many interesting literary and artistic videos. With a curious attitude, I clicked in to have a look, and was attracted." Qianjialu said. The "one city with many flowers" applet is an innovative measure of Zhangjiagang cultural center to improve the digital level of public cultural services, providing citizens with fully open and high-quality online public digital cultural services, and attracting many young people to "punch in". "The young literary and art backbones of the cultural center have combined the appreciation of literary and art works, current popular hot spots and small literary and art classes to launch a series of short videos, which are loved by young people." Zhang Xuan, curator of Zhangjiagang cultural center, said, "everyone has left messages' urging change '. We are under great pressure and more motivated!" Zhang Xuan said: "after fully understanding the needs of young people, at present 'a city of flowers' has also opened a series of literature and art popularization courses, such as plum blossom, orchid, bamboo and chrysanthemum - the beauty of Chinese classical dance, flute rhyme flying - national wind instrument skills and appreciation. Such courses not only have the explanation and demonstration of professional knowledge, but also have the appreciation of fragments of excellent works. They are concise and concise, which is convenient for young people to understand and learn in a short time." Member of the Expert Committee for the construction of the national cultural and tourism public service system Wuzhinan, a researcher at the Shanghai Academy of Social Sciences, said: "Zhangjiagang cultural center has moved the traditional point-to-point, face-to-face training courses to the Internet. Its content is concise, the units are short, and the forms of expression are rich. It meets the usage habits and aesthetic needs of people, especially young people, in the mobile Internet environment. It enables everyone to quickly and efficiently learn cultural and artistic knowledge and enrich their amateur cultural life. At the same time, it also effectively solves the problem of the limited literary and art tutors and the limited teacher resources in the cultural center station Insufficient quantity, unable to give full consideration to various in-depth art training. " Connect supply and demand to enhance the sense of cultural acquisition Knead the dough, knead the shape, quickly rub the swallow's round head with both hands, and cut out the swallow's "scissors tail" with one stroke... Following the "qunwenyun class" on Weihai public cultural tourism cloud official account, chenxiuhua, a resident of Jingyuan street, Huancui District, Weihai City, Shandong Province, finally learned the art of making flower cakes. "Learning to make pasta with teachers every day is a very fulfilling day." Said chenxiuhua. In 2020, Weihai public culture and tourism cloud will integrate public cultural venues, cultural activities, digital resources and tourism resources at the municipal level, districts, towns, streets and some villages (communities), and provide one-stop information, cultural activities, venue reservation, cultural classes and other online services to citizens and tourists through computer and mobile terminals. "Enable public cultural services with digitalization, make full use of the convenience of the mobile Internet, and open up the last kilometer of public cultural services. On the public cultural tourism cloud, the city's cultural tourism resources can be seen at a glance. It can be said that there is a 'cloud' in hand, and Weihai has a good trip." Xuhongni, director of Weihai Municipal Bureau of culture and tourism, said. During the epidemic prevention and control period, Weihai public culture, tourism and cloud launched a series of online services: Weihai mass art museum gave full play to the technical advantages of Digital Culture Museum and launched more than 400 "cultural worship classes"; Weihai library has opened two additional digital resource libraries. The resources of "imagination star e-book" and "Bokan e-journal database" are open to readers free of charge; Weihai museum uses the virtual museum to launch Featured Collection appreciation, basic display, previous temporary exhibitions and other contents; The official account of Weihai Art Museum launched an exhibition of artists' works and appreciation of famous paintings; The "cultural tourism Weihai" platform launched the live broadcast activity of "tour guide takes you around Weihai", so that people can enjoy the beautiful scenery without leaving home. How to visualize and digitize the level of public cultural services? The data reading Weihai system of culture, tourism and cloud is eye-catching - the number of participants in various public welfare training in the cultural center, the real-time borrowing and returning of books in the library, the analysis of platform users, and the analysis of orders... These data are transformed into information visualization charts in real time, and are visually displayed from the three levels of "dynamic monitoring", "information query" and "data analysis", providing an important reference for improving the quality and efficiency of public cultural services, The digital management level of public cultural services in Weihai City has been improved. "With the help of the platform data, we can easily find out the highlights and shortcomings of our work. Through the analysis of the number of people who have signed up for the platform activities, the number of video views and other data, the cultural center has formed a good communication mechanism with the local people to give positive feedback and promote each other. According to the needs of the general public, we have already opened characteristic courses such as ancient poetry appreciation, Baduanjin, and ancient Qin. At the same time, we have gradually achieved the simplification of resource points and the enrichment of quality, and‘ The government's "side dishes" and the "people's order" are fully integrated. " Jingguosheng, curator of Weihai Mass Art Museum, introduced. Integrate resources and promote the popularization of art for all At the beginning of this year, the national "village evening" demonstration and exhibition activities in 2022 were staged on the national public culture cloud, with 31 "village evening" relay cloud shows and 56 hours of "circle fans". Hanxinchuan, from Datong City, Shanxi Province, has never been to the seaside. The "village evening" in Xixiakou village, Rongcheng City, Shandong Province attracted him all at once. Hanxinchuan said, "the fishing village has a unique new year's flavor. Next year I want to go to the seaside for a new year!" The national "village evening" demonstration is an important activity brand of the national public culture cloud. Baixuehua, director of the national public culture development center of the Ministry of culture and tourism, introduced that the national public culture cloud has successively launched five national brand activities, including "village evening", everyone singing, square dancing, "rural Internet celebrity" and "people's big stage". Over the past two years, the "village evening" has been upgraded from a regional "small joy" to a national "big party", with a total of 140million visitors. More than 10million times of live viewing of the "rural online celebrity" cultivation program. Baixuehua said that the public culture cloud construction project has cooperated with provinces to carry out the construction of national art popularization resources around art activities, art knowledge, art appreciation, art skills, etc., and collected digital resources such as mass cultural activities, mass literary and artistic works, art popularization courses, electronic art popularization books, art popularization teacher library, and cultural center (station) industry information. The types of resource achievements include micro documentary, short video, audio, Muke, animation, etc. Focus on supporting provinces to build original digital cultural resources with local characteristics around the themes of universal art popularization, excellent traditional culture, integration of culture and tourism, rural revitalization, etc. All provinces are encouraged to optimize the processing of stock resources to make them more suitable for mobile Internet communication, conform to the current cultural consumption habits of the people, and improve service efficiency. The needs of the masses and the direction of service. Baixuehua said that during the "14th five year plan" period, the public culture cloud will build a public culture cloud service system with six functions as the core, including "watching live broadcasts", "enjoying activities", "learning talents and skills", "booking venues", "reading good books" and "catching up with large collections", so as to further improve the digital service level of art popularization for all. (outlook new era)