Just bid farewell to the international museum day and usher in the "cultural and Natural Heritage Day". Although it is still some time before this year's "cultural and Natural Heritage Day", the relevant departments have begun to warm up, and various publicity and exhibition activities have taken the lead, gradually unveiling the veil. According to statistics, provinces (autonomous regions and municipalities) across the country will hold more than 6200 intangible cultural heritage publicity and exhibition activities during this year's heritage date, including more than 2400 online activities. "Connecting modern life and blooming charming Splendor" is the theme of this year's "cultural and Natural Heritage Day". It is very fashionable and dynamic, especially when it is connected with modern life, it also has more affinity. There are many kinds and quantities of intangible cultural heritage in China, which are divided into ten categories: folk literature, traditional music, traditional dance, traditional drama, folk art, acrobatics and athletics, folk art, traditional handicrafts, traditional medicine and folk custom. It can be said that it covers all aspects and all provinces in the country. However, in the eyes of some people, they do not know whether intangible cultural heritage is "near or far away from me"? Say far away, almost everywhere; Say it's near, but I don't know its wonder. Many years ago, the author visited a "hometown of intangible cultural heritage". The local Miao batik, ancient paper making, Miao Jinji dance and other projects were listed in the national intangible cultural heritage protection list. When I approached them, I was awed and felt that a long-standing culture had been displayed in front of me through time. However, due to the lack of professional knowledge, the beauty could not be known only by the naked eye, and I could only sigh silently. After being introduced by experts and interpreted by the inheritors on the spot, we knew a thing or two about their extraordinary. It is said that intangible cultural heritage is good and inheriting intangible cultural heritage is meaningful. However, the merits, how good it is and its value should be told to the public in detail. To a certain extent, the vitality of intangible cultural heritage depends not only on its own aura, the vicissitudes of time, but also on whether it can be accepted by people. To be accepted, it is necessary to show its unique subtlety. Many intangible cultural heritages cannot be seen. In addition, they exist in a certain area for a long time, and they do not have universality. Therefore, they need to go out of their purdah and go to a more steaming world. Therefore, in connection with the theme of this year's "cultural and Natural Heritage Day", intangible cultural heritage is certainly charming, but only by "being close to people" can it be "charming", and only by more closely connecting with modern life can it bloom more brilliance. This kind of connection is not simply a hard paste, nor is it a random transformation to highlight the flavor of life, but to find a contact point with reality and explore the intersection between it and modern life. If intangible cultural heritages are isolated, it is difficult to live. Even after "blood transfusion" treatment, it is difficult to have sustainable vitality. It is reported that this year, some network platforms will launch themed activities such as "appreciating China's wonderful skills", "intangible cultural heritage collection season", "rejuvenating intangible cultural heritage plan" and "Intangible Cultural Heritage Adventure" to show the public rich intangible cultural heritage resources such as traditional food, traditional handicrafts and traditional music, so that more people can pay attention to and understand the rich and colorful intangible cultural heritage and vivid intangible cultural heritage protection practices in life. It is conceivable that these activities are meaningful in themselves, but meaningful alone is not enough. They should be as interesting and interesting as possible, and try to change the text and expression methods, so as to bring different feelings to the audience in the new discourse expression and form innovation, so that the public can praise them and unconsciously express the idea of embracing and loving intangible cultural heritage. In a word, whether government activities or folk activities, the main intangible cultural heritage brand can not be old-fashioned, let alone sing a high-profile walk through the motions, aiming at the public interest points. The more distracted, the more effective it will be, and the stronger the audience's participation, the more popular it will be. The writer fengjicai said that intangible cultural heritage is a living culture and a living cultural heritage. In fact, intangible cultural heritage itself comes from the people and integrates the wisdom and creation of our ancestors. They belong to the people. There is no reason not to return to the public. What's more, some intangible cultural heritage also undertake the mission of consolidating and expanding the achievements of poverty alleviation and promoting rural revitalization, which also needs grounding. Grounding will not fall in price, and becoming popular will not become vulgar. Finding more good ways to connect modern life will only make intangible cultural heritage more dynamic. (Xinhua News Agency)